10 More Tips For
Creating Info Products
In a previous message I offered ten tips for creating information products and I realized it wasn’t enough.
So here are ten more tips for creating information products.
1. Convert your ebooks and reports into PDF files. They’re accessible by everyone and very easy to secure so people cannot copy your content without your permission.
2. Make it personal. Whether you’re creating an ebook, a video or even an audio product, sharing stories helps the content come alive. An analogy can help clarify a point, it can add humor and it can connect your customer to you which may result in future sales.
3. If you’re creating a print product like an ebook or a report, make sure all of your hyper links work and go through to the pages you intend.
4. Make your content easy to read. Use bullets or lists, bold lettering, spacing and margins that make it easy to read and don’t forget the power of subheadings to break up copy.
5. If you’re creating an audio or video product, make sure you’re able to be clearly heard and that you have good lighting.
6. Include an “about the author” page in your ebook. I’m one of those people who always wants to know who the author is and what they look like. I’m always flipping to the back of the book for that information. Curiosity, I guess. Satisfy your reader’s curiosity and provide them with a bio and a photo if possible. And use it as an opportunity to market yourself and your business.
7. Follow this tried and true rule – “Tell them what to expect, tell them about the topic, and then tell them why you told them.” It’s a more updated version of what your teacher used to tell you, “Introduction, body, and conclusion.”
8. Smile when you’re creating your product – your joy will come through.
9. Don’t edit while you’re writing. Instead, edit when you’re through and take notes in the margins so you can come back to it later. If you’re writing, keep writing and stay in the flow.
10. Start with the easy topics first. Whether you’re writing your content or creating an audio or video, you can start with the easy stuff first. Books don’t have to be written in order and audio and video can be edited in any order you wish.
Creating your information products can and should be an enjoyable process, not a struggle.
Here’s To Your Success!
~ Kim ~