The Journey from MMO
(Mass Multiplayer Online)
to MMO (Make Money Online)!
A lesser known fact about my eccentric background is that like some other notable “big names” in social internet marketing, such as Yaro Starak, I’ve previously spent more than a little time enjoying the virtual world of mass multiplayer online gaming.
It turns out that internet marketing isn’t all that different from challenges in a social gaming environment!
10 Things Online Gaming Taught Me About Online Marketing
1. Everyone has a goal to “hit the top”, everyone craves for one reason or another to “beat the game” they set out to accomplish.
2. Newbies struggle to get started and often find even the basic controls confusing, sometimes leaving them incredibly frustrated.
3. Veterans come in three varieties… those that have lost all interest in newbies and only associate with other veterans… those dedicated to helping the newbies… and those assholes that take advantage of the newbies.
4. Every veteran in that game or industry has things they want and need that can allow them to create dynamic relationships with up and coming, hard playing new guys/gals.
5. Its nice to have a safety net of comrades that can sympathize with your struggles and be called on in a pinch to help you whoop a particularly challenging monster (goal) in no time flat. Communities (aka “guilds”), tribes and inner circles make life substantially easier. (That doesn’t mean you can chose to play solo and be a lone wolf but remember that’s your choice.)
6. Even if the cost of admission to the community is in cash, you will put in blood sweat and tears both for your goals and for the community before you will truly belong.
7. The end goals are nice but if you don’t enjoy the game your unlikely to stay playing for very long.
8. True also is that sometimes a veteran can “power level” a newbie but it takes an incredible amount of work (and not getting an swollen head) for the newbie to learn to repeat the process on their own and be any darn good at the game. If a veteran allows you a ride on their shoulder, by all means take it, but remember that you didn’t get there on your own.
9. Just like in gaming, there’s an awful lot of newbies that got power-leveled or purchased their way for a brief trip to the top, running around flaunting what they got as though they earned it and can show you how to repeat it but the truth is that THEY can’t repeat it let alone teach it. Daddy’s money runs out eventually but school of hard knocks delivers lessons that will move you forward the rest of your life.
10. Last but certainly not least is that our goals in the game evolve over time… beginning first with mastering one character (niche) and “beating the game” and for those that stay, moving on to explore other characters (niches), unique challenges, unconquered territory and portions of the game that are only available to exploration by those that have “been there seen that” before and… eventually its not about getting the character to a certain level or hitting a certain financial goal, but about providing for people, places and communities beyond yourself.
When I invite you to “get in the game” and “come out and play” with me… it is in all seriousness but also in the spirit of good sportsmanship that I invite you to come, team up, and join me as we both set out to win!
Here’s To Your Unlimited Success,
PS: There is also #11…. Cheat codes and ‘sploits exist in both games as well and it is possible to get temporarily to the top artificially… but dev nerfs and Google slaps are a promise not a threat. If you chose to go that path, then you accept those consequences. (Oh yeah… and I suppose #12, there will always be those that refuse to do anything but whine over the consequences of their actions!)
Want to learn more about me? Check out my About Kimberly page!