“No Salesy Stuff”
It really fascinates me when I see marketers use these terms to describe things that suck up a lot of their time and energy…
Time-sinks, where all your time goes in and no profit comes out, are the death of an efficient business.
And remember… you’re here to build a business!
There are a lot of places this may be happening in your business so it’s wise to, as the hip kids say today, “check yourself before you wreck yourself”!
Teaching Your Readers To Ignore You
Using “Nothing To Buy” in an email/post subject line may get that email/post opened… but you’ve just taught your readers to avoid your other emails because they obviously have something to buy in them and that’s somehow bad.
List owners often keep people on lists for months with “only educational content”…. and then wonder why they (a) STARVE and (b) get ROASTED by their list the minute they send out a promotion. They are the ones that told their list, through simple observance, that there would be “no salesy stuff”. Even if they never said it in those words!
The same is true of Facebook groups… which often suck up MASSIVE amounts of a marketers time… and yet the marketer often hamstrings their own ability to promote in their own group. Don’t do that!
The Danger of “Later”
Saying “I’ll monetize later” is asking to get roasted by people you have changed the rules on. You can’t sell them a sales-free environment and expect them not to flame you when the time comes that you NEED to promote.
I’m sure, by now, if you take part in a variety of groups, you’ve seen how this always ends in a fireball!
Yes, you obviously want a HIGH ratio of value content and a HIGH ratio of engagement with your community – but if YOU treat sales like a bad word so will your community.
It’s Not Dirty
There’s nothing bad, dirty, wrong, or distasteful about sales. Even if you’re uncomfortable doing it doesn’t make it any of these things. And if you’re starving, it’s almost always because you’re not making enough sales.
There are LOTS of Facebook groups (and Pages) that provide amazing value while still having very healthy monetization… something that enables their admins to have less stress and be more available to the community.
Want an example? (As well as a good group you might learn something from?) Check out Cult of Copy.
Salable Goods Must Exist Before Advertising
Of course,it should go without saying that, you have to really believe in the things you promote… those things have to be very valuable… they have to be high quality… and even better if YOU created them… we’re talking about high quality promotions not just throwing around random affiliate and MLM ads for the sake of it.
And if you don’t HAVE something to promote – go MAKE something – before letting social media be the time-sink that can’t possibly yield you income because you have nothing worth promoting.
Social media is advertising, blogging is advertising, don’t be advertising until you have something to feed (SELL) that hungry audience.
It’s really sad how many people are “no sales here”, and “nothing to buy”, and “100% value” … and yet very confused about why there is no money in their wallet. Hint: You told the universe (and your psyche) that your afraid of sales so you’re not going to make any.
Get The Ship On Course
If you’ve been doing it all wrong for a while now – the transition into making sales can be scary because of the flack you WILL catch. But DO IT ANYWAYS! And do it because you have amazing things to offer – not just to throw ads around. Do it because you know these things you have to sell will improve the lives/businesses of the people you serve.
Sure, you’ll lose some people… but they were people that were never planning on buying from you anyways. And people that were never planning on telling their FRIENDS to buy from you anyways. They were time sinks. Don’t be afraid to sort the wheat from the chaff. (Hint: You would never eat a loaf of bread made from wheat chaff… and your businesses can’t live on it either.)
Do it because you love yourself and your people enough to make those sales to not only stay in business but to give you the freedom to serve them better and better as your business grows.
Model The Right People
Find groups, pages, blogs and communities that are doing monetization WELL – and model them. I gave you one example above but there are many!
Don’t be disappointed if that doesn’t include your friends groups/sites. But find the people you can emulate and learn from that are doing it right – and watch and learn. Then take that info and apply it to your business, list, blogs and groups. (Who knows, maybe your friends will learn from watching YOU!)
Don’t fall into the “100% value” trap – or you have a hobby not a business!
Hobbies are great, I love mine… but if you want a business, you have to behave like one.
And don’t think that Bill Gates or Steve Jobs ever felt bad about promoting their newest offerings!
Are you keeping YOUR business out of this trap?
~ Kim ~
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