Less than 50% of Your Traffic
Is Real Humans!
Every year Incapsula publishes their Bot Traffic Report. In this third year they can now report on the trends over a three year period. Read the 2014 Bot Traffic Reporthere for full details.
The are one of the new second generation CDN utilities (a competitor to Cloudflare) that serve as an intermediary DNS layer and thus are able to monitor ALL inbound traffic on your domain name. As such, they have a rare and useful “mile high view” of what is affecting the web today.
Bot traffic is a huge source of trouble for site owners today not only for the usual hacking reasons but because modern bots consume hosting resources in a similar way to regular visitors and thus can lead to an accelerated need to upgrade to more expensive hosting if not correctly managed!
Incapsula’s infographic covers the highlights:
I agree with Incapsula’s assertion that, “It’s safe to assume that there is money to be saved by promoting better bot filtering practices, not to mention the added benefits of hardened client site security”.
My team and I can be hired to help you get bot traffic under control, including implementing Cloudflare or Incapsula on your site. I’m also a big fan of using them in coordination with the bot blocker in WordFence. This can substantially help you head off needing to migrate to more expensive hosting if the cause can be mitigated.
The Google Analytics team has recently announced a new filter to help site owners identify “real” traffic from that of bots and other spiders. By setting a checkbox in a filter, on the reporting view settings page, Google Analytics will then filter out all the traffic from known bots for that reporting. You can learn more about this feature here.
Could bots be negatively impacting your content marketing strategy and bottom line? The answer is a resounding YES!
~ Kim ~