Get More Of The Targeted Traffic
Your Site Needs!
Every website owner, regardless of whether their business is primarily online or offline, needs to attract more targeted visitors to the site.
By targeting visitors/traffic you increase the percentage of visitors that are going to be interested in, or looking for information on the topics in your website.
You don’t want traffic that is not targeted because they’re just going to be taking up space, not actually buying, or deciding to jump in their car and visit you. So, how do we get targeted traffic to our sites rather than just any old traffic?
These are just a few of the ways to get and keep traffic that I cover in my new report, “Traffic Building System: How to Get More Targeted Traffic to Your Website“.
1. Know Your Audience
You’ve probably heard it before, but knowing who your target audience is will help you create a more focused business from top to bottom. You’ll better be able to create advertising and marketing collateral, you’ll better be able to create products and services, and you’ll create a better more focused online presence.
Know everything you can know about your audience. And no, they’re not everyone. Even if you can sell to everyone you shouldn’t focus your marketing endeavors toward everyone. Know your targets general age, sex, needs, hopes, dreams and desires and you’ll be far ahead of others in your field when you are trying to attract targeted traffic.
2. Research Keywords
Once you know your audience, and you’ve created products to promote, then it’s time to research keywords. You can use free keyword tools like Google Adwords Keyword Tool or premium keyword research tools as well. Your keywords are very important to your sites success and here’s 7 reasons why you can’t ignore keywords. Enter in a few words that you already know and then see how many more keywords are generated. You want to choose low competition keywords because it’ll be easier to get top results for those than the keywords that have too much competition. Try to gather a list of a 100 or so keywords, then focus on just a few each campaign (often a series of posts).
3. Practice good SEO
SEO is search engine optimization and this can be done both on your website and off your website. There are three portions are segments to SEO that you must understand. Onsite SEO refers to anything you do on your website such as meta tags, title tags, page content, using good headlines, your URL structure, linking structure and your headers and footers. Every aspect of your website should be built with these things in mind. There is no reason not to use everything you can to get the most targeted traffic. Some people will tell you that some of this no longer matters but studies have shown that it all matters.
Offsite SEO refers to anything you do offsite to promote your site such as article marketing, social bookmarking, forum commenting, ad placements, directory links, rss feeds, link exchanges and more. The important thing here is to always do quality control on any website you want to link from, and any directory you put your information in, and before placing a paid advertisement anyplace ensure that your target market visits there so that it is a quality link. Want to learn more about WordPress SEO? Click here!
These three steps are just some of the groundwork that goes into building a strong site and gaining targeted traffic. Learn 7 additional tips to build traffic to your site here. Separately, each of these techniques is important. However, it’s when you use multiple approaches (done well) that you get the best result!
~ Kim ~
Simple Tech Tips For Marketing
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