Comments on: 31DBBB – Day 1 – Write An Elevator Pitch For Your Blog http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/ Taking The Headaches Out of Internet Marketing Sat, 04 Feb 2012 06:20:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jean at The Delightful Repast http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2736 Jean at The Delightful Repast Thu, 16 Sep 2010 17:31:45 +0000 http://just-ask-kim.com/?p=3062#comment-2736 Kim, I like “Just Ask Kim.com Taking the Headaches Out of Online Marketing!” best. Before I read this post I never gave a thought to having an elevator speech for my food blog. Will work on that now. Kim, I like “Just Ask Kim.com Taking the Headaches Out of Online Marketing!” best. Before I read this post I never gave a thought to having an elevator speech for my food blog. Will work on that now.

]]> By: Val Wilcox http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2735 Val Wilcox Fri, 30 Jul 2010 03:32:14 +0000 http://just-ask-kim.com/?p=3062#comment-2735 Kimberly, my dear, just relax and breathe. A few notices about the words you are using here. Your words are constricting and tightening up your flow. Words like "I know I must" "I keep resisting" "trying to" are holding you back. Empower yourself by stepping away from these words. Take a break, send the questions out there & let the answers come to you. Your inner voice has the answers if you listen. :) Your expertise is helping new people AND exploring the "fun, cool" stuff for us more advanced. Is there a "rule" that says you cannot serve both? You rock at both of these! Val :) Kimberly, my dear, just relax and breathe.

A few notices about the words you are using here. Your words are constricting and tightening up your flow. Words like “I know I must” “I keep resisting” “trying to” are holding you back. Empower yourself by stepping away from these words. Take a break, send the questions out there & let the answers come to you. Your inner voice has the answers if you listen. :)

Your expertise is helping new people AND exploring the “fun, cool” stuff for us more advanced. Is there a “rule” that says you cannot serve both? You rock at both of these!
Val :)
Val Wilcox invites you to read…What’s Your FocusMy Profile

]]> By: Kimberly Castleberry http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2734 Kimberly Castleberry Fri, 30 Jul 2010 03:02:34 +0000 http://just-ask-kim.com/?p=3062#comment-2734 Yay! That's exactly the feel I want to convey! Woot!! *happy dances with you* Yay! That’s exactly the feel I want to convey! Woot!! *happy dances with you*

]]> By: Kimberly Castleberry http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2733 Kimberly Castleberry Fri, 30 Jul 2010 03:01:07 +0000 http://just-ask-kim.com/?p=3062#comment-2733 Thanks for the feedback Val. It's kinda like I was telling Ryan above, the techy one with the emphasis on step-by-step is more aimed at the logical mind. The "headaches" is more from the emotional side. Headaches is probably the right word, but at the same time I have a fair number of readers that feel comfortable with it and come to me for the "neat stuff", guides and whatnots. .... oh... darnit... halt that thought right there. That I suppose comes back to the question of "who is my target". If my target is the frazzled non-techy who just wants answers so they can get back to their own passion, well.. now the Headaches one becomes the only obvious choice. Ah yes there is that gut fear of tightening down the niche that even though I know I must, I keep resisting. Still trying to dig out dual fear of letting people outgrow my site, and also not being able to present the more advanced stuff. Ahh yes, I am forever a work in progress! :) Kimberly Thanks for the feedback Val. It’s kinda like I was telling Ryan above, the techy one with the emphasis on step-by-step is more aimed at the logical mind. The “headaches” is more from the emotional side. Headaches is probably the right word, but at the same time I have a fair number of readers that feel comfortable with it and come to me for the “neat stuff”, guides and whatnots. …. oh… darnit… halt that thought right there.

That I suppose comes back to the question of “who is my target”. If my target is the frazzled non-techy who just wants answers so they can get back to their own passion, well.. now the Headaches one becomes the only obvious choice.

Ah yes there is that gut fear of tightening down the niche that even though I know I must, I keep resisting. Still trying to dig out dual fear of letting people outgrow my site, and also not being able to present the more advanced stuff. Ahh yes, I am forever a work in progress! :)
Kimberly

]]> By: Kimberly Castleberry http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2732 Kimberly Castleberry Fri, 30 Jul 2010 02:52:07 +0000 http://just-ask-kim.com/?p=3062#comment-2732 Hey Ryan thanks for the feedback. I'd have to say that that is the tagline aimed at the logical brain and the headaches one is aimed at the emotional brain and depending on what someone is thinking with is probably gonna affect which one of those two taglines "catch" them. My thoughts on your short tagline are this... there's thousands and thousands of marketing +PD sites. Its a huge broad topic to start with. Then you still have no emotional hook, no sense of creating and fulfilling a need, and infact theres probably plenty of people that (mistakenly!) think they have their person pretty darn well developed thank-you-very-much, LOL I think you could go a lot of angles but that you should pick one and go there, tighten up your focus, narrow down that niche, and possibly also dig into the need-solving. Hope that helps! Kimberly Hey Ryan thanks for the feedback.

I’d have to say that that is the tagline aimed at the logical brain and the headaches one is aimed at the emotional brain and depending on what someone is thinking with is probably gonna affect which one of those two taglines “catch” them.

My thoughts on your short tagline are this… there’s thousands and thousands of marketing +PD sites. Its a huge broad topic to start with. Then you still have no emotional hook, no sense of creating and fulfilling a need, and infact theres probably plenty of people that (mistakenly!) think they have their person pretty darn well developed thank-you-very-much, LOL

I think you could go a lot of angles but that you should pick one and go there, tighten up your focus, narrow down that niche, and possibly also dig into the need-solving.

Hope that helps!
Kimberly

]]> By: Kimberly Castleberry http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2731 Kimberly Castleberry Fri, 30 Jul 2010 02:46:35 +0000 http://just-ask-kim.com/?p=3062#comment-2731 I'm kinda getting mixed reviews on the short ones, they both seem to have a different catch for different folks. I think Jacquies handling of the gender split has been smart. I forget her wording but its Goddesses and Enlightened Knights or some such. Basically it lets her focus on the women without bashing on the boys. I've seen a lot of marketers that focus on one gender and still have a strong following on the other side. Get your niche tightened up and your speech worked on and then toss me a link so I can link to ya! Kimberly I’m kinda getting mixed reviews on the short ones, they both seem to have a different catch for different folks.

I think Jacquies handling of the gender split has been smart. I forget her wording but its Goddesses and Enlightened Knights or some such. Basically it lets her focus on the women without bashing on the boys. I’ve seen a lot of marketers that focus on one gender and still have a strong following on the other side.

Get your niche tightened up and your speech worked on and then toss me a link so I can link to ya!
Kimberly

]]> By: Melissa McCloud http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2730 Melissa McCloud Wed, 28 Jul 2010 20:22:32 +0000 http://just-ask-kim.com/?p=3062#comment-2730 ok i just had an "aha" kimberly... i need to get waaay more specific w/ my niche and be able to deliver an elevator speech on it. i'm toying around with focusing on Gen Y, and even just chicks in Gen Y. but i love your ideas, esp. “Just Ask Kim.com Taking the Headaches Out of Online Marketing!” short and sweet, i love it! thanks kimberly :) ok i just had an “aha” kimberly… i need to get waaay more specific w/ my niche and be able to deliver an elevator speech on it. i’m toying around with focusing on Gen Y, and even just chicks in Gen Y.

but i love your ideas, esp. “Just Ask Kim.com Taking the Headaches Out of Online Marketing!” short and sweet, i love it!

thanks kimberly :)
Melissa McCloud invites you to read…Broke Waitress Becomes Millionaire- Emmy-Winner- Oprah’s BFFMy Profile

]]> By: Tweets that mention just-ask-kim.com 31DBBB – Day 1 – Write An Elevator Pitch For Your Blog -- Topsy.com http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2729 Tweets that mention just-ask-kim.com 31DBBB – Day 1 – Write An Elevator Pitch For Your Blog -- Topsy.com Wed, 28 Jul 2010 02:01:03 +0000 http://just-ask-kim.com/?p=3062#comment-2729 [...] This post was mentioned on Twitter by Joe St.Croix, BethHewitt80. BethHewitt80 said: RT @@Ask_Kim just-ask-kim.com 31DBBB – Day 1 – Write An Elevator Pitch For Your Blog http://is.gd/dN9dK [...] [...] This post was mentioned on Twitter by Joe St.Croix, BethHewitt80. BethHewitt80 said: RT @@Ask_Kim just-ask-kim.com 31DBBB – Day 1 – Write An Elevator Pitch For Your Blog http://is.gd/dN9dK [...]

]]> By: Jacqueline Gates http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2728 Jacqueline Gates Wed, 28 Jul 2010 01:21:38 +0000 http://just-ask-kim.com/?p=3062#comment-2728 I'm so glad I'm not the only one struggling with this LOL! For what it's worth, I like ... “Just Ask Kim.com Taking the Headaches Out of Online Marketing!” and then I love the last long pitch. It's accurate and comforting and you feel that you really COULD conquer the monsters under the Internet bed with your help and expertise. And I like the fact that there's no 'hook' ~ just a simple offer to help. I’m so glad I’m not the only one struggling with this LOL!
For what it’s worth, I like …
“Just Ask Kim.com Taking the Headaches Out of Online Marketing!”
and then I love the last long pitch.
It’s accurate and comforting and you feel that you really COULD conquer the monsters under the Internet bed with your help and expertise.
And I like the fact that there’s no ‘hook’ ~ just a simple offer to help.

]]> By: Val Wilcox http://just-ask-kim.com/31dbbb-day-1-write-an-elevator-pitch-for-your-blog/#comment-2727 Val Wilcox Wed, 28 Jul 2010 00:11:36 +0000 http://just-ask-kim.com/?p=3062#comment-2727 Kimberly, I like your last one the best. the one a bove that is filled with so much techy talk that my eyes would glaze over & I wouldn't hear the rest because I was trying to digest the first part. Remember, the average "Joe" or "Jane" needs you to assist them in this online jungle. Keep it simple, yet explain how you'll help. that's why I like the last one best. Just my opinion, Val :) Kimberly,
I like your last one the best. the one a bove that is filled with so much techy talk that my eyes would glaze over & I wouldn’t hear the rest because I was trying to digest the first part.

Remember, the average “Joe” or “Jane” needs you to assist them in this online jungle. Keep it simple, yet explain how you’ll help. that’s why I like the last one best.
Just my opinion,
Val :)

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