This is a guest post by Leslie Denning.
One of the lures of the internet is the mental picture of making a lot of money and being your own boss (and lures, after all, are what catch fish). However, many of us come to the internet marketing world totally unprepared. We may be teachers, grocery store clerks, or people who have an interest in health, weight loss or raw food. We want to share our knowledge and passion with the world while making money, but we don’t have the slightest idea how to market ourselves.
I’ve spent a lot of time and money learning how to market, and though I’m a neophyte compared to some of the million-dollar gurus, I understand the importance getting my message to the right people. I also believe in the fundamentals of attraction marketing.
My mentor has a very to-the-point definition of attraction marketing:
Attraction marketing is building a list of people who know who you are and what problems you can solve for them.
You want people to come to you, rather than chasing after people through spamming, cold calling, or downright dishonesty. The reason is that people are so saturated with information and offers that they are starting to tune out. They don’t answer their phones if they don’t recognize the number. They delete emails and text messages. They highly suspect the motives of people who send them links or approach them with an offer.
One of the catch phrases that network marketers hear over and over is ‘the money is in the list’. Although this is a truism, people tend to think they must have a gigantic list in order to make money as a network marketer. Maybe the phrase should be changed to ‘the money is in how you treat your list’. Remember, your list is made up of people, not just names in a spreadsheet.
Here are things you may be doing that could be hurting your business.
1. Thinking size is the only thing that matters. Yes, you want to attract new clients, but if you focusing on attracting new clients without paying attention to existing clients, you are wasting a lot of money and leaving a whole lot of money on the table. You need to have a system in place for capturing names of customers in order to build a herd of clients to whom you give great content. If you are careful to pitch only those items that will be truly valuable to your list, you can sell to again and again.
2. Not following up with your leads. Although we all want big lists, it is a waste of your time, effort, and money if you don’t have a good follow-up system in place. You need to have a clear, persistent, consistent, easily repeatable path to convert those leads to buyers. If you don’t follow up with people who ask for information from you, you could also be leaving a bad impression. I’ve been shocked by the number of people who have told me that of all the times they’ve requested information on a business opportunity, I was the only person who actually called them back!
3. Chasing after people. No one wants to feel like they are prey. When you get a hot prospect, it’s tempting to keep bugging them, hoping that eventually they will just give up and give in. Put system in place – like an email autoresponder or training webinars – to attract them to you.
4. Doing the same thing over and over and expecting a different result. If you aren’t getting the results you want and your dream life is just ….. a dream, take a look at what you are doing. A lot of people look at what their competitors are doing and try to duplicate that, but it might not be the right strategy. According to guru Dan Kennedy, one of his primary guiding principles is to do the opposite of what everyone else is doing. Thinking differently can make you stand out from the crowd and get you noticed.
5. Trying to Go It Alone. There are so many resources available that there is no reason to flounder in a lonely ocean of anonymity. Find the top leaders in your niche, and pay for some training or purchase a course. Join a mastermind group or start one yourself. Network offline by joining a local Chamber of Commerce or other networking group. Get active in social media. You need other people to serve as sounding boards, to ask advice from, and to steer you in the right direction. In turn, you can help them to learn and grow.
If you are not getting the business you want, check to see if you are guilty of any of these business ‘no-nos’. Throw them out and start replacing them with strategies that will draw people to you like a magnet.
Do you agree, disagree, or have anything to add?
What wrong-minded beliefs have you seen hold business owners back?
Please leave a comment below.
All the best for your success,