Build Your Brand on LinkedIn
With These 6 Marketing Strategies
LinkedIn.com is a growing professional social media network that, if used properly can increase you market reach exponentially. Never before in history have business owners had so much information at their fingertips, with such close proximity and access to their markets.
LinkedIn.com is ripe for using as a marketing channel and has REALLY made some massive changes in the last couple years that make it well deserving of my more focused attention this year.
Recently, I started taking a course on LinkedIn (aff) and I must say that I’m learning a ton. It turns out that even more has changed since I took my last course on LI at the end of 2012 than I had really realized.
If you’ve been realizing that it’s time to get serious about LinkedIn, I urge you to check this out ==> http://just-ask-kim.com/recommends/linkedininfluence (aff)
1. Complete & Optimize Your Profile — While this might sound silly, this is one of the biggest stumbling blocks that hold people back on LinkedIn. Part of it has to do with the intensity of some of the information that LinkedIn profiles require and other parts have to do with many people not knowing how to use the new media embed tools. Be sure that you take advantage of high traffic PEOPLE search terms when crafting your profile.
Tactic: Identify colleagues in your industry that are really rocking LinkedIn and pay careful attention to the industry terms that they optimize their profile for. Use the search bar in LinkedIn to search for those terms and if you find your competitors, you know your hitting on important language.
2. Search for Prospects — Using LinkedIn.com’s search feature to gather lists potential business prospects is an excellent way to use LinkedIn’s database. You can see how these decision-makers are connected to you. If you find any with first to third-degree connections you can envision a way to become first-degree connections.
Tactic: Once a month, you’ll conduct a search, compile results, and choose top three decision makers to attempt to connect with by the end of the month.
3. Join Targeted Groups — Groups are an excellent way to market your business, products and / or services to interested parties. The trick with groups is not to become a spammer by only using the group to promote your stuff. Instead, become a resource to the group within your expertise. By demonstrating you expertise, people will come to you.
Tactic: Join three groups, 2 that you believe your target market uses, and 1 that colleagues use. Create a unique introduction for each group. Participate daily.
4. Create Your Own Group — You can create a group where your potential market will join, or you can create a group for people just like yourself. Well, you can do both. If your goal is to make sales, then create a group for your target audience with you as the leading expert. Share freely information with the group and again, they’ll come to you if they need to hire an expert or use your products and / or service.
Tactic: Take material from your blog, or eBooks that you’ve created, and make a group using that as your material. Invite the people you want to join, and ask them to invite others. Consider marketing the group to get more members. Interact regularly with your group.
5. Create a Business Profile — After you’ve created a personal profile you can also create a business profile called a Company Page. This is a terrific way to tell your business’s story, expand your brand as a business, and to even find qualified contractors or employees through job postings. Simply go to your profile home page, click interests, then companies and click add a company to get started.
Tactic: Create the business page and then make it a habit to use the business page to share important updates about your business as well as work that you’ve accomplished.
6. Purchase Direct Ads — The best use of direct ads is with your company page. Once you’ve fleshed out your company page profile, included work examples, the back story, and anything else you think your target audience wants to know about your business, you can advertise your business by creating an advertisement. You can budget easily via impressions or clicks. You can create a variety of types of ads. With the right call to action, these ads can be very successful.
Tactic: Use LinkedIn ads to promote your brand rather than a product. Use to build your connections before you start marketing a product or service.
Are we already connected on LinkedIn? If not, be sure to connect with me there at: https://www.linkedin.com/in/kimberlycastleberry
… and be sure to check out LinkedInfluence (aff) if you’re ready to finally get serious about reaching your audience, making more connections, and closing more sales on LinkedIn.
Following these six marketing strategies for LinkedIn.com will help you expand your reach increasing brand awareness as well as improve sales.
Are you leveraging LinkedIn in your business?
~ Kim ~
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PS: 10 ways to build a profile that gets found on LinkedIn.