Has the Hybrid NewsFeed
Helped or Hurt Pages?
About a month ago, Facebook made major and striking changes to it’s NewsFeed… and marketers were left in a lurch wondering what it would mean for them.
Now, 30 days has passed and we have a chance to look back and evaluate what the results have been.
I expressed in my own post about Insights that my own results felt very mixed and slightly down but that that did NOT line up with what I was from ALL parties.
So, I waited on one of my favorite page data teams, over at EdgeRankChecker to rule in with some final verdicts since they have a wild amount of stats at their fingertips (courtesy of the nice service they provide).
Micro pages under 1k fans often saw decreases in metrics though may have gained a few more comments.
Massive pages >100 won on both increase in impressions and engagement/comments.
Most pages experienced a decrease in impressions… however, the larger the page, the less noticeable this was.
Smaller pages held steady or decreased in engagement while many very large pages saw strong booms in engagement.
Small pages often felt hurt by this change, under 1k fans.
Middle sized pages from 5k to 50k often saw little change
Large pages over 100k benefited.
There are a lot more numbers, stats and pretty pictures in the posts shared by EdgerankChecker.
Facebook just yesterday re-instated access to the former Most Recent view. This is presumably in response to the overall 30 day data and FB responding to user feedback. This will again create a quirk in your stats tracking so be sure to note it in your metrics log.
What It Meant For Me:
My page sits at about 3k and I felt the impact negatively although I’m very in tune to the ebb and flow of my page.
I’ve just not been pleased with how the page feels since. HOWEVER, I have to disclaimer that I did a page merge only a few days prior and that means my metrics on paper are not fair to assess as the edgerank of that would have temporarily been “net zero”.
I forced myself to drop my high-volume posting style back a few notches and although I really struggle with it I aim for 2 posts a day, which is historically right in the “sweet spot” for pages. (This is not to say I don’t still have high volume days.)
I’ve noticed a sharper dropoff of engagement with an item than the usual 2 hours although the ticker should have meant that things gained impressions longer that hasn’t been true for me.
Everyone’s experience is different but I would say that my results are approximately in alignment with the reports summarized above.
What About You?
How have the changes impact your page? Do you feel pleased with your metrics changes and were they in the positive? Which of your numbers went up according to your new Facebook Insights?
Share your thoughts below and lets compare notes!
Just Ask Kim.com