A Simple Question Series
To Capture Powerful Answers!
A few simple questions to help your fans build a great testimonial…
While I was researching (and finding) replacements for the “Reviews” app that Facebook was removing, I started reading a lot more about how to really leverage testimonials in business.
I’ve recently traded in my original podcast player for PocketCasts and find I’m am enjoying podcasts a lot more now…
Tonight I was listening to a cool one and picked up this very valuable tip!
Sean D’Souza, author of “The Secret Life of Testimonials” provided a really great formula (set of questions) to use to guide your raving fans through providing a really great reply.
These six questions, in this order, provide the backbone of a really valuable testimonial!
- What is the obstacle that would have stopped you from buying this product service?
- As a result of buying the product/service what did you find?
- Which specific feature did you like most about this product/service?
- What are the three other benefits about the product/service?
- Would you recommend this product or service, if so why
- … and anything that you would like to add.
This podcast (link) was loaded with useful tips and insights for the business owner and I highly suggest you check it out.
For me, this finally gives me a great template to provide to the individual that I know already adores the product and is feeling “at loss for words”.
Sean also mentioned that he uses this same formula when he calls up a customer, and then simply transcribes the audio into a coherent testimonial taking the “pain” out of writing something for the customer.
Are you using testimonials in your business? Do you have a formula for your customers?
I’ve recently began collecting testimonials again on the Reviews Plus tab on my Facebook page and I think they really help light the page up!
Leave a comment below and let me know how you’re using testimonials today. And if you want to test out that formula above and leave me a testimonial that would rock too! ;)
Taking The Headaches Out of Internet Marketing