Ad Swaps and Solo Ads
Test Case from 11-18-10
Many of both my colleagues and students are delving further into Solo Ads & Ad Swaps to build their list.
If you’re not sure why you’d want (NEED!) to be building a mailing list in the first place, check out this post on List Building Basics.
In keeping with my belief in showing you REAL numbers, here are the details of my half of an Ad Swap/Solo Ad that I did for my friend Val Wilcox on 11/18/10.
On 11/18/10, I mailed this to a portion of my list:
I just wanted to drop you a quick note to let you know that
my good friend Val Wilcox just finished authoring her
And shes giving it away for FREE!
If you’ve been in business long at all I’m sure you’ve
already realized the incredible roll that your mental state
plays in your success….
Val teaches you how to take your mental states and and
leverage them in a way to remove unseen blocks, overcome
personal struggles and make the road to success a LOT
This gal knows what she’s talking about and she’s living
and breathing it!
Go check it out!
Here’s To Your Success,
PS: Pick it up while you still can – I told her she should
charge for it but she insists on giving it to you for free
so you better hurry before she comes to her senses!
As you can see… The copy (wording) is in my “voice” (it should be, I wrote it) and had Val provided me with it, I would have needed to reword it to get good results.
From that mailing, here is my autoresponder data:
The bulk of that list is social media related but there is a strong preference for social technology (my specialty) rather than personal development (Val’s specialty).
You can see that I mailed to 301 individuals, and of that, I got a 28 people to open that email.
Frankly, I could have done a much better job with the headline, but I wanted my guys to know that they were looking at personal dev stuff for a reason. (The headline is actually the ebook title, for congruence.)
So I had a 28/301 = 9.3% CTR (response rate) to opening that email.
Now, Val and I goofed because I did not set up click-tracking on her link, so I can not say how many actual clicks I sent her to her link, but I’m sure it’s less than 28 (logically right?)
From those 28, in 48 hours Val added 18 subscribers to her list.
So, from 28 opens …. 18/28 = 64.2% … There was a 64% response rate to the combination of my internal copy-writing and her squeeze page.
While it’s unfortunate we don’t have the stats to show what her actual squeeze page conversion (alone) was, because we did not set up click tracking on her link, I don’t think that 64% response rate is anything to sneeze at!
So what you see here is that, in the time it took her to set up her squeeze page, plus the time it took me to write that email and send it, Val was able to easily pick up 18 new subscribers. (She’d have picked up more if my list had been personal development geared most likely.)
This is really all there is to it. By itself like this it is the equivalent of a Solo Ad (although she didn’t pay me) and if she mails for me in the future, then it just becomes half of an Ad Swap.
Regardless of what you call it, it works!
I hope this little demo helped clarify how an ad-swap or solo ad plays out in terms of mechanics and numbers.
Share your thoughts below!
PS: Want to learn more about Solo Ads & Ad Swaps? Check out this post
PSS: If you haven’t already picked up Val’s ebook, what are you waiting on??