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Google begins slowly cracking open the door for businesses, organizations, entities and other non-persons to begin assisting with beta testing!
Currently Google’s official stance is that profiles are only for real individuals using their legal names (much the same stance that Facebook has with profiles) and businesses have not yet been able to legally participate (although many have tried and had their accounts closed or banned, bad news if you’re an adwords user!)
“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses,” Christian Oestlien, a product manager for Google+ said. “We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”
Yesterday, Oestlien, a product manager for G+ made an announcement….
You can find the form to apply to assist with beta testing for Businesses and Entities here.
Ford Motor Company is one of the few who have already received approval and are on Google+ in a legit manner.
It’s worth noting a line on that application, that “these test profiles will be retired when we launch our business product.” Given that Ford and others are involved it is very likely that there will be a clean migration route, however one should consider that that is not promised.
How can you envision brands and businesses being able connect, engage, and market in a way that is fluid, consumer approved, and does not interrupt user privacy? Thinking about this from the eyes of the consumer, what would you like or dislike brands to be able to do more of? What about as a business? Share your thoughts below I’d love to compare notes!
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PS: And if you don’t already have a Google+ invite, just subscribe to my newsletter and after you confirm, hit reply and the email address on that will go directly to me (priority email account) and I will get you an invite as soon as Google enables me to send more out. See you there!