Not All Website Visitors
Are Created Equal
When in search of attracting more traffic to your website you want a specific kind of traffic, you want targeted traffic. If you just get any old kind of traffic through some sort of service you may not end up with the traffic that counts, and that is traffic that reads what you have to say, and buys whatever it is that you are promoting. You may be wondering how you get that kind of targeted traffic to your website.
These are just a few of the ways to get and keep traffic that I cover in my new report, “Traffic Building System: How to Get More Targeted Traffic to Your Website“.
Here are five sure fire ways to get more targeted website traffic.
1. Fill Your Website with Targeted Content
Targeted content can be blog posts, articles, comments, forum posts, and even photographs and products that your market would enjoy. Anything that you put on your website should contain the right keywords within the descriptions, text, and alt tags. If you use WordPress.org you can ensure you have all the right search engine optimization done easily. You can also learn WordPress SEO here.
2. Write Articles and Blog Posts that Speak to Your Market
You should know exactly who your audience is. What is their age group? What sex are they? What are their hopes, dreams and fears? What solutions can you provide them? What words can you use to attract them, keep them, and motivate them to act in the way that you want them to act? Know the keywords, lingo and acronyms that are common within your niche so that you can use them in all of your content.
3. Offer Products and Services that Fill Your Audience’s Need(s)
If you have a website that is targeted to business owners who are bookkeepers, it would not make sense to offer them products or services that are directed toward spa owners. Be very specific about what you are offering them and do not stray from your market no matter how tempting it can be to sell a high commission product. It simply won’t work. They want you to offer them products and services that solve their issues for the topic you are claiming expertise in. Widening a niche is rarely a good idea and when it’s done it must be done slowly to be effective.
4. Offer Freebies with a Twist
Don’t just give away free things on your website. Rather give away something of value to your visitors in exchange for something such as their email address and permission to communicate with them via email. When you give them the freebie ensure that it always includes some sort of offer to pass on what they have gotten to others who they feel will be interested. This will further encourage like minded visitors to come to your website therefore gaining even more targeted website traffic. There is a very real danger in giving away freebies and many marketers will tell you that it’s actually easier to get it wrong than right.
5. Always Have a Call To Action
In every blog post, every email, ever freebie, every eBook, every eReport and every other product or service that you offer should always have an additional call to action. Whether it is an invitation to comment on your blog posts, or submit a testimonial, or to do something else entirely, it is important to always ask for interaction of some kind from your website visitors. Not only will that create a situation where the visitor comes back, but if you’re interesting enough they might invite others that they know. Remember, an offline business isn’t afraid to let you know they have something to sell and you shouldn’t be ashamed of your products either.
What techniques do you use to attract and engage your target customers and clients?
~ Kim ~
Simple Tech Tips For Marketing
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