When a colleague first told me about the concept and design of Pinterest, I dismissed the whole website entirely. An online, social media pinboard seemed ever so silly and useless to me at the time; I couldn’t imagine what use I or anyone else would be able get out of it.
Nowadays, however, I use my Pinterest account more than I use my Facebook and Twitter accounts combined. Slowly but surely, Pinterest has grown in relevance and popularity throughout modern society.
What started out as a site that was popular amongst Gen Y and young adults has now found a following with small businesses, large corporations, media outlets, popular blogs, and numerous other influential institutions – and the website’s power and influence only continues to grow.
Now more than ever, people and businesses are leveraging the power of Pinterest to drive traction to their websites, blogs, social media accounts, and online shopping stores to bolster page views and business. If you’re looking to build a popular personal or business Pinterest account, there are ways of doing so.
Below are four tips on how to grow the popularity of your Pinterest account.
Create Personalized Boards
One of the most important steps in developing your Pinterest account is to create and update your boards.
Whenever you sign up for Pinterest, you’ll be given a number of boards, such as “My Style,” “For The Home,” and “Books Worth Reading.” Although these assigned boards are great to utilize, that doesn’t mean you can’t modify them, delete them, or create new ones. Especially if you’re using Pinterest for a business or blog, you’ll want to create boards that mesh with the content you deal with.
For instance, let’s say you run a food blog; you may want to create boards like “Healthy Food,” “15-Minute Meals,” “Easy Baking,” and “5 Ingredients or Less.” Keep in mind, you want to be able to update your boards with similar frequencies, so don’t overload yourself with too many boards in the beginning. You can always create more if you need them.
Pin with Restraint
When you first start using Pinterest, you’ll be so excited and motivated that you’ll probably want to pin anything and everything in sight; however, you must learn early on how to pin with some restraint.
Especially if you’re operating a business account, you don’t want to overload your followers with a ton of fluff, junk, and useless content. Set a goal for how many pins you think your audience can handle per day and then meet that daily quota. If you notice your boards getting a ton of repins, then you can increase your pinning as you see fit.
Also, try to only pin content that is relevant to your account. Pinning personal items like “Fall Fashion” for a food blog account just wouldn’t seem appropriate.
Sparingly Pin Your Own Content
The main intention of using Pinterest is for promotional purposes. When you’re running your account, you’ll be tempted to tie in your own content to your pins and boards. That’s fine, but it’s vital that you not overload your followers with pins and content solely from your blog, website, or social media accounts.
Mix it up and integrate outside content into your pins as well – otherwise you’ll look as if you’re trying to be solely promotional, and there is nothing more unattractive than blatant advertising.
Try this: have two-thirds of the content come from outside websites and blogs and one-third of it come from yours. I know that may sound a little absurd to give yourself so little attention, but people don’t want to follow someone who is only trying to rope up a bunch of page views as opposed to genuinely informing and helping their followers.
Edit Pin Comments
Every pin on Pinterest comes a little comment box attached to it. Ironically, this happens to be one of the most underutilized tools on Pinterest. Most people will keep the comments that already come along with their pins, yet you’ll want to change out the comment and somehow tailor it to fit your account.
Secondly, if you want your pins to get more repins – which thus leads to more followers – you should try to categorize your pins across a number of categories. By listing your pins in a number of categories, more people will notice of your Pinterest account.
Pinterest is a growing force that people can no longer ignore. If you would like to join the Pinterest movement and cultivate a strong group of followers, try and follow these four steps in building and expanding your account.
This guest post is contributed Barbra Jolie, who enjoys writing about online college classes and other trends in the academic world. Even when she’s not blogging, Barbara is always contemplating and considering issues concerning education and modern society.