Regardless of what the math teacher said, I use very little of the higher math skills I learned in school!
However, with the prevalence of image marketing today, knowing how to re-scale an image can come in handy routinely!
When you resize an image, you have to keep it to the same ratio or they get all squished or fuzzy or stretched out wrong. I’m sure you know what I mean!
If you have not yet uploaded your image to your blog, it may be as simple as letting software keep tabs on it for you!
For example, here’s Paint.NET (one of my favorite free applications) and their “Image -> Resize” option. Just leave the check in the box to “maintain image ratio” and you’ll be set!
More often though, we find ourselves in WordPress with no such tools…
Lets say for example, that we’re dealing with an uploaded infographic that is 1000 x 6550 (width x height).
And that the content area of our blog is only 550 pixels max width… (and the % increase/decrease option isn’t going to let you specify that)
So 550 replaces 1000… but what in the world replaces 6550???
So now we see that if we started with 1000 x 6550 … we end up with 550/3602.5!
Yes, I know that’s a pretty serious math problem, but even for I who hates math, this is one of the few that is firmly stuck between my ears due to how often I find it useful!
This lets you make sure that you are not only resizing your images to scale but making the best use of the available space in your blog’s content column.
I know it’s a little intimidating but once you do it once you’ll realize you no longer have to settle for “close enough” when you can get it to look “just right” in your theme!
Are there other pieces of math that you use in marketing that you’d love to see me cover?
Be sure to bookmark and/or G+ this article so you can find it the next time you need it!
~ Kim ~
Simple Tech Tips For Marketing
PS: This tip actually skips over first calculating the simplified image ratio. You can do that first, and then do this, but it’s actually a step you don’t need to do unless you need to know the scaling ratio for other projects.