How To Change Your Existing Facebook Fan Page Vanity or Custom URL

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How To Change A
Facebook Fan Page URL
That Was Set Up Before

If you are wanting to set up your Facebook Fan Page’s custom/vanity URL for the first time, be sure to start at this link, as the instructions are different.

However, if you set up a vanity URL and later, perhaps after changing your Facebook Fan Page name, need to change it, you’re in the right spot!

Prior to very recently, once a Fan Page vanity URL was customized, it could not (ever) be changed.

Now, in a recent Facebook change that makes them honor the same rules that apply to Facebook Profiles… the custom or vanity URL may be changed one additional time AFTER it is customized the first time.

Because the policies now match, I would not expect to ever be able to change it beyond that…. so be careful with this.

Let’s Change The Custom Vanity URL of Our Facebook Fan Page

First: Visit for the web form we will use.

Alternatively, you can access this link from within your Page’s admin area:

Second: Use the drop-down list to locate your page name.

If the username field to the right of your page name becomes editable… you have your URL-change-token (metaphorically speaking) still available.

If, alternatively, the URL box vanishes and Facebook simply tells you that the URL has been set… you know that your URL-change-token has been used.

An important consideration:

While your original (long) page URL remains working (redirects) through all of this… once you change the URL a second time, the first vanity URL ceases to work. It becomes your (sometimes major) job to track down where you have published that URL and change it.

We want to avoid frivolously wasting this opportunity to change this URL. Often times, we find ourselves, a year or more in the future and facing an unplanned and unexpected (or legally obligated) business name change and needing this. You only get the one… so hold onto it if you can!

However, if you’ve been waiting on this opportunity, it’s now available!

~ Kim ~
Simple Tech Tips For Marketing

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  1. says

    Hi Kim, great tutorial, it’s always great to make changes to things like this. Life changes and so do plans it’s good to know when you set your name or url you’re not stuck with it forever. One thing I wish Facebook would do better is allowing admins to control groups without having the risk or removing the owner.

  2. says

    That’s certainly a good news. Earlier when I created my FB Page, mistakenly I have chosen incorrect vanity url and then I wasn’t able to change that. But now I’m seeing the option again and going to change it now.

  3. Aayna says

    I so desperately wanted to change my FB fan page vanity. This is a great step by step procedure. Thanks for sharing this useful information.

  4. says

    Its really helpful article Kim, I was looking toward to change Facebook fan page URL but unfortunately I couldn’t get success in my task but I delete some page liker’s to whom I wanted to disconnect with my Facebook page. Not on proper way but somewhere this article really helped me.
    Thanks Kim,

  5. says

    I want to shorten the URL of my fan page from “” to just “” but cannot find any information on FB as how to accomplish this. I know it can be done because I did it once before for another Fan page a long time ago but now I can’t remember. Anyone have any advice?

  6. says

    Thank you very much for this very informative article. Your step-by-step procedure is easy to follow. But my problem is I already used my URL-change-token. Anyway, it’s always good to know that there are many ways to change my FB URL. More power Kim. :)

  7. Michelle says

    Great article, thank you! I recently took over a new position and updated the “personal” account on FB so that I could update our Page. When I assigned a username to reflect our organization, the change took place on the “personal” page and not the organization page and now it appears I can’t transfer it. I want the username, but want to connect it to the page and not the personal account. Any ideas?

  8. Jude says

    Great tips on how to change your vanity URL…now how can you change the icon? I’ve seen suggestions to “hover>edit” but that feature must no longer be available. I can select an icon when you create a new page but how about existing?

  9. says

    Hi Kim,

    Thanks for the great article!

    If I change my fanpage URL, will I lose my current fans and have to start over?

    Or, is the only issue that of having the old URL no longer work as a backlink?




    • says

      Changing the URL has no negative impact on the existing fan count. It only (as you noted) breaks incoming links. This will inconvenience a small number of fans that may have a physical bookmark made for you but 99% of them won’t even realize you did it.

  10. says

    Thanks Kim!!

    I really appreciate you taking the time to answer my question.

    These are just some extra words so that wordpress will accept my comment.

  11. faraz says


    I updated the hyperlink of my fb page using the username option but the main display name of the page hasnt updated, please suggest a solution

  12. Umm says

    Can’t even see the content of this page beneath the un-closable full page blank white pop up AD. Seems to be from Word Press, too bad.

    Just thought you would like to know.

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