How To Change Your Existing Facebook Fan Page Vanity or Custom URL

How To Change A
Facebook Fan Page URL
That Was Set Up Before

If you are wanting to set up your Facebook Fan Page’s custom/vanity URL for the first time, be sure to start at this link, as the instructions are different.

However, if you set up a vanity URL and later, perhaps after changing your Facebook Fan Page name, need to change it, you’re in the right spot!

Prior to very recently, once a Fan Page vanity URL was customized, it could not (ever) be changed.

Now, in a recent Facebook change that makes them honor the same rules that apply to Facebook Profiles… the custom or vanity URL may be changed one additional time AFTER it is customized the first time.

Because the policies now match, I would not expect to ever be able to change it beyond that…. so be careful with this.

Let’s Change The Custom Vanity URL of Our Facebook Fan Page

First: Visit for the web form we will use.

Alternatively, you can access this link from within your Page’s admin area:

Second: Use the drop-down list to locate your page name.

If the username field to the right of your page name becomes editable… you have your URL-change-token (metaphorically speaking) still available.

If, alternatively, the URL box vanishes and Facebook simply tells you that the URL has been set… you know that your URL-change-token has been used.

An important consideration:

While your original (long) page URL remains working (redirects) through all of this… once you change the URL a second time, the first vanity URL ceases to work. It becomes your (sometimes major) job to track down where you have published that URL and change it.

We want to avoid frivolously wasting this opportunity to change this URL. Often times, we find ourselves, a year or more in the future and facing an unplanned and unexpected (or legally obligated) business name change and needing this. You only get the one… so hold onto it if you can!

However, if you’ve been waiting on this opportunity, it’s now available!

~ Kim ~
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18 Comments on "How To Change Your Existing Facebook Fan Page Vanity or Custom URL"

2 years 6 months ago

Hi Kim, great tutorial, it’s always great to make changes to things like this. Life changes and so do plans it’s good to know when you set your name or url you’re not stuck with it forever. One thing I wish Facebook would do better is allowing admins to control groups without having the risk or removing the owner.

2 years 6 months ago

That’s certainly a good news. Earlier when I created my FB Page, mistakenly I have chosen incorrect vanity url and then I wasn’t able to change that. But now I’m seeing the option again and going to change it now.

2 years 6 months ago

I so desperately wanted to change my FB fan page vanity. This is a great step by step procedure. Thanks for sharing this useful information.

2 years 6 months ago

Its really helpful article Kim, I was looking toward to change Facebook fan page URL but unfortunately I couldn’t get success in my task but I delete some page liker’s to whom I wanted to disconnect with my Facebook page. Not on proper way but somewhere this article really helped me.
Thanks Kim,

2 years 6 months ago

This is a very helpful tips! I just customized my facebook vanity url. Thanks to you Kim!