I’ve already covered one of the niche sites big dilemmas and I believe it is time to go over another question people have when they want to make a niche site.
What is the best size of a niche site!?
Of course there won’t be a definite answer to this one unless… we pay attention to the newest Google ranking updates. Everything we learned last year in Panda updates, and smaller algorithm updates that are still going on, is that the main focus will be – quality of content and the social angle. And these two go together more than ever.
Although the algorithm is way more complicated than this, we can say that there are a few ways to decide if content is good: low bounce rate means people are liking it and the content answers their questions, a lot of shares again mean people are liking the content and average number of pages per visit mean people are clicking around because they are liking the site. Simply put.
So how is this related to the size of the niche site?
A three page micro niche site can answer the question it was created for, like “Canon Vixia HF200 review”. You can also rank all 3 pages on top of the first page of Google and get all the traffic for the three keywords you used.
However… this will limit you a lot, in traffic and income. Monetizing a three page micro niche site doesn’t have to be that bad, you can put Adsense on it, sell a product through Amazon and add an ebook on the topic, however, you can only put so many ads and affiliate links on 3 pages. If it is a high price item, you can actually make a lot of money.
But there is limited growth possibility.
If you plan your niche site differently, you can allow yourself a lot of space for growing, in size and monetization options. My pet site is a good example, I started it as a “small pet” info which grew from turtles and parakeets, to now guinea pigs and still expanding. I can grow it into many more directions as the older pages become better ranked and the site becomes an authority in a way. So one day, I can go as far as writing about small dogs even.
Of course, monetization options for growing sites are endless. For quick few bucks, you can start with Adsense or another similar program. Then you can add an ebook and a few affiliate links. Then comes the ad space selling and so on.
Google reason for avoiding small sites
It is true that you can still find micro niche sites ranking on the first page of Google. However, with the new changes, including lowering ranks of “too SEOed sites” and paying more attention to the social shares and connections, I don’t think those sites will be at the top for long.
A three page site can not give the depth of information a larger site will. Which means it doesn’t give as good of a user experience as a bigger site can. Considering those sites are usually heavily monetized, that takes more away from the desired great user experience.
Considering how much attention Google is paying to the social aspect of a site (shares, tweets, etc), how many shares can a three page site generate?
Make the site your business
This is the point. If you are building a site to make it your business, build it big and popular. If you were starting a bakery, you would not sell only chocolate chip cookies, you would go for the cakes and pastry as well. That would bring more clients and more money.
Think of a site in the same way.
Again, you can make money with a micro niche site, but be prepared that it won’t last forever…
From all this, you can make a conclusion I am recommending skipping micro niche sites and going for a bigger niche site, with a possibility to build upon it.
The reason is that I like to approach every site I start as a business. So I want to have room to grow it and diversify the monetization methods.
If you are set to build a micro niche site, don’t let me stop you, but make sure to be prepared for all the Google updates that for now seem to be in favor of bigger sites and deeper information.
What is your stance on this?