Tips for Success
With Content Marketing
In Tip #3, we discussed how one piece of content is rarely ideal for multiple platforms…
So what can we do about that?
There really are two types of work-flow models that we need to pay attention to in our content creation.
One is the audio/text work-flow and the other is the visual workflow.
In the audio/text, we look at channels that focus on spoken or written word… namely podcasts and blogs… and with a simple twist also take care of YouTube as well.
Rather than beginning with text as many people do, the trick here is to begin with video.
By starting with your video, you have YouTube taken care of and simply need to rip the audio track from the video for your podcast feed.
Now, take the podcast and have the audio transcribed. This gives you the text for your blog post (which you may embed the video in if you choose) while also giving you a close-caption file to add to the video on YouTube, improving SEO.
What if you began with a pure audio? Easy, add an image overlay and you instantly have a video.
Step it up a notch by including the related image, which you created in Tip #4, into the blog post… and you now have a very media rich post that appeals to many subsets of your audience!
~ Kim ~
Simple Tech Tips For Marketing
PS: Want to learn more about how to be successful with content marketing? Click here.
Image Source: Public Domain Chalkboard. Image Customization by Kim. Feel free to share freely where you please.