Content Marketing Tip #5 – Video-Audio-Text Work-Flow

September 11, 2012 · 7 comments

in Marketing

Tips for Success 
With Content Marketing

In Tip #3, we discussed how one piece of content is rarely ideal for multiple platforms… 

So what can we do about that? 

There really are two types of work-flow models that we need to pay attention to in our content creation. 

One is the audio/text work-flow and the other is the visual workflow

In the audio/text, we look at channels that focus on spoken or written word… namely podcasts and blogs… and with a simple twist also take care of YouTube as well.  

Rather than beginning with text as many people do, the trick here is to begin with video.  

By starting with your video, you have YouTube taken care of and simply need to rip the audio track from the video for your podcast feed. 

Now, take the podcast and have the audio transcribed. This gives you the text for your blog post (which you may embed the video in if you choose) while also giving you a close-caption file to add to the video on YouTube, improving SEO. 

What if you began with a pure audio? Easy, add an image overlay and you instantly have a video. 

Step it up a notch by including the related image, which you created in Tip #4, into the blog post… and you now have a very media rich post that appeals to many subsets of your audience!

~ Kim ~ 
Simple Tech Tips For Marketing

PS:  Want to learn more about how to be successful with content marketing? Click here.  

 

Image Source: Public Domain Chalkboard. Image Customization by Kim. Feel free to share freely where you please. 

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{ 7 comments… read them below or add one }

Jack September 14, 2012 at 6:29 am

Video can attract a man good rather then a paragraph.Images also express something good So if anyone want to secure themselves as content side then he /she should make Video.
Should you agree that images can also express good rather then a paragraph.

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Scott September 14, 2012 at 4:02 pm

Makes sense to have a script. From what I hear (and maybe you can confirm), search engine bots, spiders, and crawlers will not pick up keywords from video but could pick up from a transcript?

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Kim Castleberry September 15, 2012 at 1:02 am

Hey Scott, what happens is that Youtube itself (so thus Google) is able to make out certain words in a video. However, that detection of the spoken word from audio by Google is very poor at this time. By producing a transcript, we create two things… (1) a text document that non-youtube tools are able to search through and correctly index the content… and (2) the same document can be loaded into youtube, into the video itself, as the “close captioning” file, which Youtube then syncs to the words and also uses as the accurate translation of the video contents. Providing this file helps the video rank better on youtube and the overall content rank better in general. Does that make sense?
Kim

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Scott September 19, 2012 at 12:52 pm

Thank you, it does. I wish more people would write a script for their YouTube videos. I find at times that having captions are helpful when listening to audio is not an option and I have to watch a video or the mic fails to capture what the person is saying on the video.

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nicko gibson September 15, 2012 at 3:14 am

That’s a good workflow to make the story on three mediums at once. Pretty cool.
And I’m pretty sure transcription text is picked up by crawlers so people can find it through search.
But do you think Google counts it as duplicate content if you use the same text for transcript and article?

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Kim Castleberry October 9, 2012 at 11:59 pm

Nicko, you want to only have one text- based version. The transcript itself *IS* the article and is also submitted as the close-captioning file for the video. When you’re done, you have one text file and one video file. Many podcasters, myself included, have seen Google favor this rather than any signs at all of penalty. You can’t however publish the text transcript and then also publish the same thing as an article, that would be true duplication.
Kim

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Stanley Rao September 22, 2012 at 5:54 am

The videos Should be relevant to the topic or subject or else it would not make any sense.

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