Do the Ole
Did ya know that a Facebook profile accidentally begun in a business name (or for any other reason really) can easily be converted into a Facebook business page?
This, combined with page merging, can be a REALLY useful solution for dealing with the 5,000 friend cap and “friend rot” (inactive accounts) that can be a problem to filter.
The advantage of this process is that a business that started the wrong type of account can retain some of the efforts and not have to abandon hundreds or thousands of connections entirely.
There are countless reasons to want to do this, although the new Subscribe feature has minimized the need for celebrity brands to make this switch.
First things First: Backup Your Profile (However, you won’t get to take the contents, except the friends/fans, to the new page. This is just for your records.)
Second: Give all Pages & Groups you own another admin/owner. Because your profile is going away, it will not be able to own these items and if they do not have another admin/owner they vanish or fall into limbo.
Third: Rename your profile to your desired page name. This will not work in all instances as Facebook has some filters but in many cases it will be helpful. (Particularly if you are using the page merge technique next.) There is no rename as part of the migration.
Now, once you’re all set with your backup and protecting your pages/groups…
Jump right into the migration with this great video from Paulino Brener over at Social Media Travelers.
As you can see, the migration is pretty slick! Want to learn more? Facebook’s Profile to Page Migration help docs are here.
It’s worth noting that the fan count (former friends) will likely be incorrect for 24-48 hours. Don’t panic!
~ Kim ~
Simple Tech Tips For Marketing
PS: This process is a LOT more stable than the merge pages option which is notoriously broke and buggy.