Google+ Pages for Business mania has started :)
Why create a Google+ Page for Business?
Well, look at it this way. You may want to share cute cat gifs on your profile and sometimes talk about politics. At the same time, you are running a social media related blog and your customers are not really interested in cats nor politics. But they do want to read your tips on social media.
This is the perfect situation to create a page on Google+. That way, your customers will choose what they want to read from you. Differentiating yourself from your business can sometimes be very important.
How can you create the page?
You can create your page by going here and entering your info.
Choose the type of business you are running and give your page a name. Add a link to the website if you have one. Add a profile image, tagline and any info you may want to display on your page. Or just watch this video :)
SEO your Google+ page for business
Yes, you can SEO it, and it is pretty much straight forward, look at it like SE optimizing your Facebook fan page.
If you are branding your business, for example like I am doing with expression “Blog like a star”, put that as your page name. Then add your tagline and about info using keywords you normally use.
Here are the important details:
- Your page name will be the title (see the name in the browser tab).
- Your page name + tagline will be the META description of the page.
That means you should use keyword rich descriptions and page name. Keyword rich doesn’t mean you should use keyword stuffing, just name the page so it matches your site/business and write the tagline and introduction as you would write a description for your site – use keywords but write for people telling them what your page is about.
Images / Albums
You can tag images you add to your page, so for example, if you have a photo with some famous person in your industry, you can tag that person in your page’s photo.
I don’t do this on Facebook and don’t plan to do it on Google+ but it is a piece of info you may want to know.
You can add people and other pages to your circles so this is going to be very useful if your business is something you don’t like to interlace with your personal preferences too much.
Example: You love reading up on healthy eating so you personally want to follow people who post about it. Your business is car repair so you want to stay up to date with the industry – you will use your page to circle people who post about car repair.
How to post as a page
You have to select your page (see the video at the end, where I explain how to manage a page). When you select a page, you are using Google+ as that page now. You post updates from your main page.
The easiest way for me to get to the main page is clicking the Google+ logo on the top left. That will bring you to the stream page.
At the top, you will see the area where you can post an update, add a photo, link, video, the same thing you can do with your personal profile.
You probably should jump on the wagon with this. There are many people on Google+ and many are joining. Everything connected with Google will most likely have some effect on rankings, so why not. You have nothing to lose but 5 minutes of your time to set it up!
Have you created a page on Google+ yet? Feel free to post a link (unless it is something a normal blogger would not approve of, like casinos, adult content and get rich quick, then I will delete it).