A Review of Unified Tribe
Unified Tribe’s Founder
Katie Freiling is considered by most to be the one of the first to step into the social media stream and utilize self branding to build a huge business.
Her poise, grace, confidence and intuitive understanding of the industry have made her someone that people feel proud to look up to.
Katie has done her time, so to speak, LONG before it was the cool thing to do.
Because she has constantly led with value and giving, Katie has amassed a huge following that is passionate about her and what she represents. This is exactly what we seek to establish when we self-brand.
Recently, Katie released her incredibly powerful Social Media Wealth Manifesto in which she lays out a TON of valuable information on how she did what she did! If you haven’t picked it up, you can do so here. The Social Media Wealth Manifesto is free, but that is the affiliate link of my partner Jodie. I don’t actually have one of my own nor do I particularly care to. Do not let its “free” status cause you to ignore it! [Oh wait… she redirected all of the links to the sales page…]
Katie’s Social Media Wealth Manifesto was the in fact the lead-up… the freebie… to her newest marketing funnel. It heralded the launch of her just announced Unified Tribe. Now, I don’t want to spend a lot of time today talking about the power of Tribe/Syndication Alliances. I can point you to a lot of great resources as to why you SHOULD be utilizing the power of Tribes in your social media marketing.
Katie’s new program is not just another tribe, however. She’s put an estimated $10k into the development of some custom software that not only prevents freeloading and slacking but rewards those that are doing the work. RP, reciprocity points, are tracked and act like syndication credits. They can be earned and spent as the currency within her system. Because of the stats tracking, keeping people honest is finally not such an issue. Someone that works hard within her system WILL gain the traffic because they earned it.
Will It Work?
Katie’s system will work well for you… if…
- You have your marketing funnel including opt-in offer and auto-responder fully set up
- You have time to invest in doing the syndication time. This is no small block of time.
- You have enough advertising budget to handle a SUSTAINED $67/month (yes, the first month is only $25)
There… I said it.
That right there is what too few are being willing to say and what has been bugging me!
You MUST treat your business like a business! You MUST think critically about time and monetary investments. You MUST have your marketing funnel in place FIRST before you even DREAM of something like this.
The Good, The Bad, The Ugly
The Good: Katie has built an incredible system that is another beautiful take on the Tribe Syndication Alliance model. The software is brilliant. Because it has the capacity to handle a variety of media types, it may very well replace some of your advertising expenses for both article marketing and video marketing if you’re using paid services. Getting a chance to have Katie present on a monthly webinar is a hot opportunity as she no longer is taking private coaching clients if I understand correctly. Getting recognized and known in a community she represents could be game-changing for you if you properly work it and remember to lead with value. Getting known by individuals currently more successful than yourself is powerful leverage
The Bad: There hasn’t been a lot of talk of what its going to take to make this program cost effective for the average small business owner. We must remember to keep our heads about us and ask rational questions. Lead with your heart, but follow with your head!
The Ugly: If you do not have enough advertising budget to support this (and you MUST have an advertising budget be it of time or capital regardless, and in this case both!), compounded over a year that $700+ could keep you from purchasing things you need “right now”.
If you do not yet have Aweber set up as an auto-responder, and you use some of that money to fund this, you’ve stopped your marketing funnel in its tracks. You can NOT afford to not have your marketing together. If you’re marketing funnel is not in place, would you not be better served finding a course, class, kit or package to help you get there first? Traffic, regardless of the source, will result in ZERO INCOME if you do not have your other ducks in a row.
This also becomes one more “to do list” item on what may already be a full plate. If you already have a core/professional tribe (not just a tribe-with-training-wheels) and syndicate strongly within the existing class & Tribe environments, you may already be doing all you can until your marketing is together. If your focus is correctly on the next step for your business – you’re going to KNOW if this is the right move for you. Paid advertising comes AFTER you have other ducks in a row.
How Do I know If It’s Right For Me?
Here’s some simple questions you can ask yourself…
- Is my marketing funnel including my opt-in offer and auto-responder series fully in place and tested?
- Can I free up enough time to be able to do more Syndicating than I am already doing?
- Can I shift enough advertising budget so that $67/month does not cripple my cash flow?
- Can I find other ways of gaining Syndication and Education that are as effective yet less costly?
- Do you have your OWN product in place to promote?
- What can I work on now, to improve my business now so I CAN make the most of Unified Tribe when I’m ready?
Summary Reviewing Unified Tribe
Katie’s Unified Tribe is a brilliant system of stats tracking for the Tribe Syndication Alliance communities. It brings some work horse software that a lot of people are going to be thrilled to see. Technically speaking, the software is brilliant. The fact that she includes a webinar call and some other training with it just sweeten the deal. Because it can potentially replace other services and expense you may already be paying monthly it’s certainly something to consider! Even if you can not do a sustained $67, the $25 for the first month is actually a very fair number and a great way to add some quick fuel to your business. Checking out the discounted month may be a useful traffic source for you.
However, its incredibly important to be a “informed buyer”. You must be keenly aware of where your business stands, what is and is not in place, what your current advertising budget is, and what your other opportunities are before you consider ANY purchase, particularly a monthly purchase. Subscription services are powerful IF we position ourselves to maximize on them. A lot of subscription services are well worth the money IF we dedicate the resources and pre-planning to making the most of them. If you take advantage of the discounted first month, but plan not to stay, remember to unsubscribe properly so that you do not have a drain on your wallet that you forget to utilize. Know your business and treat it as a business!