There is no blog that doesn’t have to deal with someone seeing a 404 page on it. So instead of worrying about the situation, the best thing you can do is customize your page to get the most out of it.
Customizing a 404 not found page on your blog makes a bad experience (of not finding what you wanted) into a nicer one.
What to put on a custom 404 page?
Including a search box is a great practice and on my niche sites, I include a custom Google Search box on my 404 pages, which helps make more money with Adsense.
A list of your best content is a great idea as well.
Even an opt in form can work at times. You never know how and why a person landed on such a page so giving them a limited number of options but making them the best for your goals, is usually a winner.
The best way to decide what to put on the page is to think about two things:
- What do you want a visitor to do on your blog.
- What will a visitor be interested in, that agrees with the point #1
People seeing your 404 page may be your regular visitors that stumbled on a broken link or had a post of yours bookmarked, but you removed it in the mean time. So think about them, as well as those that land on the 404 from another blog, and your 404 page is the first page on your blog they see.
Links to About or Contact pages seem like good solution.
So how to customize the Genesis 404 page
Here is a video explaining the process and I think you will find it pretty easy and straight forward.
If there is any part of the tutorial you didn’t find easy to understand, feel free to leave the questions in the comment area below. Also, if you have a minute, I would love if you would subscribe to my Youtube channel, I try to put some useful videos there often.
So what is on your 404 Not Found page?