I recently changed my Facebook fan page to match my tag line (thanks a lot FB for the non existent possibility to change a page name, unless you have contacts in FB).
Please, hop over there and like my new page (I will be removing the old one).
Although I am still in the process of filling in the info, I think it is the perfect time to remind you about the importance of it.
There are many reasons you should fill out the data in your fan page, like SEO and telling your customers more about your company. Also, customizing and setting up your page completely will add to the overall experience of the fans.
If you still don’t have a Facebook fan page, what are you waiting for? Go create a fan page so we can make it look nice.
When you go to your newly created Facebook fan page it will look something like this:
The first thing you want to do is put a profile photo up. You want people to recognize it easily and most of us will remember the photo before anything else.
If there is a logo that represents your organization/product it would be the best to put it as a page photo. If the page is about you, add your image so people will recognize you as a public figure.
Just remember that you need to brand your fan page the same way you brand yourself and your blog.
Fan page photo
There are several ways to add a photo.
One is to do it straight in the Welcome tab you are on now. Choose one of the two options you have there:
The second way is to hover over the big question mark where the image will be placed. “Change picture” option will show up.
When you click on “change picture” you will be taken to the screen below. Choose the option that is the easiest for you to do.
When you add the photo, it will remove the big question mark you see in the image above. It will also let you edit the thumbnail.
Thumbnail is the version of the image you see when you leave a comment on Facebook, or post something. You will have two choices, either to drag the image to center it or scale it to fit.
Choosing to drag it, will work great if all you need is to center the logo or your face. But if there are important parts of the image that won’t fit in the thumbnail, it will be better to chose the scale to fit option (checkbox).
How to Edit Facebook Fan Page
Instead of continuing in the Welcome screen (since it will disappear after some time), let’s move to the editing options you will see all the time, even when the Welcome screen is gone.
You can find the big Edit Page button in the top right corner of your page.
When you click the Edit button, your editing options will be listed on the left hand side.
Let’s start from the beginning :)
As you can see there are 2 options here.
The first one lets you post on your page as a page and leave comments as a page. I always leave this box checked so all my activity on the page is marked as the page activity.
I had pages in some niches where if I would post as a person, people would not know who I was. Posting as a page avoids misunderstandings.
The second checkbox is pretty self explanatory. I keep it unchecked for most of my pages. I spend enough time on Facebook that I can always check if there was some new activity.
If you have an active page, you definitely want to uncheck the box, or your inbox will be flooded.
Manage Permissions for a page
This is one of the most important settings.
#1 Page visibility
You can check the box if you are working on the page and don’t want anyone to be able to see it, until it is polished and ready to rock. If you do, don’t forget to uncheck the box before you invite people to like it.
#2 Country restrictions
You can choose to show your page to certain countries only, or hide it from certain countries. This is something that can be used for different purposes like:
- showing pages to USA users only, if you are a USA based gym chain (there is really no need to get likes from France, is there)
- hiding pages from users in countries that frown upon adult content, if your page is filled with it
#3 Age restrictions
You definitely want to use this one, especially if your page is not suitable for younger eyes. It doesn’t even have to be adult content. If you were a weapon manufacturer that posts videos on how to use weapons and they look “cool”, would you want kids to see them?
#4 Wall tab shows
You can choose if you will show only the page posts or all posts. I always leave it on all posts because it makes me feel like the page is friendly and there is interaction.
I saw many pages where the only posts you see when you come to the wall are page posts. It looks a bit tacky to me. It also looks like no one else is posting on the page.
Remember, people might only spend a few seconds on your page and you want to make sure they like what they see.
#5 Default landing page
If you created a landing page, this is where you will set it to be the default one. You can chose to set the default page to your photos (i.e. your business are great looking birthday cakes) or any other tab.
My favorite application for landing pages is this one. In case you are wondering what a landing page is, it is the first page (screen) a non-fan will see, when she lands on your Facebook fan page, before clicking like.
I am using two custom tabs at the moment, one is not done yet and it will be the landing page.
#6 Posting ability
This one is easy, as long as you know what you want to do with your page. If you are going to be running photo contests, you don’t want to uncheck the “Users can add photos” box. So make sure you know what the page goal is.
#7 Moderation Blocklist
You can, for example, block different words. If you are not sure what you could need this for, think what your posts might provoke. If your page has anything to do with religion, race or any other touchy subject, you will probably run into a lot of words you will want to block.
#8 Profanity blocklist
You can choose from None, Medium and Strong. I usually set mine to medium. I also moderate comments that are insulting others, even if they are not using bad language.
If you are running your church community page, you will probably want to set this to strong. Again, always have the goal of your page in mind.
#9 Delete page
Yes, you can remove it, just think twice before you do.
#10 Save changes before you leave the page.
This is the third link in your edit page options. This is probably the most important part of your page, yet many completely neglect it.
People think that not many see your page info. Sure, unless it is set as a landing page or a fan clicks on the info, this screen might not be seen.
But if you are a local business, you better make sure you have all the info in there. Because if you do your SEO good on the info page, you can get new visitors straight from search engines.
Let’s say you have a carpet cleaning company in Phoenix. You fill all the info on your page and your page comes up in SERP after someone searches for “carpet cleaning Phoenix”. Once they land on your page, the first thing they will look for is an address or a phone number.
Here is a list of items you will be able to fill in:
- Community Page:
- Postal Code:
- Company Overview:
Use keyword rich text description to explain your company overview, mission and products. That is what will get you found in search engines.
For example, one of my niche sites is in the first spot in Google for the main keyword. I have one more of my pages on #2 for the same keyword and #3 is… yes, my fan page for that site.
I already explained it at the beginning of the post. But here is one more thing to consider.
A great thing to do is to create a banner for your page. You can make it 180 px wide and 540 px high. That is a lot of space to use, you can add a pic of you, phone number, URL of your Twitter profile, etc.
If you are making custom dog collars, you can use all that space just to put a few of your best collars and a phone number, for example.
This is a great option to give some Facebook love to your favorite pages or even brand yourself a bit.
The first arrow is pointing to the “featured likes” option. As a page, you can like other pages. Then, you can choose which ones you want to display in your sidebar.
If you don’t choose any featured likes, the pages will be randomly displayed on your fan page. If you do choose the featured ones, those are the pages that will always be displayed on your page.
The second option is to display the owners of the page. This can be a great way to brand yourself as an expert in your niche, if your page is successful.
Also, if you are running a page where contacting an admin is common, you will want to make it easy for people to find you.
This is the option #6 in your Edit Page screen and it has all the cool links you might need. The ones you will need as soon as you create the page are social plugins (Like box and other), Facebook ads, username selection (after you get 25 likes) and other useful tools.
You can make any fan of your page an admin. Make sure you trust the person, cause they will be able to remove you and delete your page.
Every time you add or remove an admin, Facebook will ask you to enter your password.
You can see applications you have on your page here. This is where you can edit the apps and create direct links to some of them.
You have different mobile device options here, like posting directly from your phone by sending the update to a specific email.
This is your analytics page. You will see likes, interactions, users and other important data when it comes to using your Facebook fan page. This can help you see the trends, for example which days are the most active on your page, etc.
Now that you have the tutorial on how to create a Facebook page and how to customize it, don’t waste another moment of your time. This isn’t a task that will take you several days to complete, this is something you can do in less than an hour.
How much of the customization have you done until now?
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