Does Google Still Need Text To Understand My Site?

"SEO"How Good Is Google’s
Image & Video Understanding?

Google’s head of the web-spam division, (and thus SEO), Matt Cutts, answers a common question we see about web design… 

“I have removed a lot of text from my site and replaced it with images. My bounce rate has dropped considerably, conversions and time on site are up. Will Google have an issue with the lack of textual content on the site? Does Google still need text? Daniel Weadley, Camberley, Surrey, UK”

 You can find the site he mentioned at: http://www.google.com/webfonts

As a side note, a move towards more images and less text almost always decreases the accessibility of your site for visitors who are vision impaired.  

It also can cause issues for mobile devices which may not be able to make the content of the image easy to read on the screen.

 ~ Kim ~
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26 Comments on "Does Google Still Need Text To Understand My Site?"


Guest
2 years 2 months ago

Interesting; I’ve often thought about this question. I’ve often found Matt’s videos to be pretty helpful, even though he often doesn’t go into quite as much detail as many webmasters would like!

Guest
2 years 2 months ago

Very interesting Kim! I have never given this much thought but it sure does make sense especially the part about mobile devices most of the time all you get is the text. Thanks for sharing Chery :)

Guest
2 years 2 months ago

Yes Kim, It is the right strategy to replace words with images. I have experimented with my site too and it does work. As far as Mobile devices are concerned we may opt for RWD [Responsive web design].

Guest
2 years 2 months ago

Wow, I just made a new commitment to create lots more videos and use some as my blog post…never considered that this would have an impact on SEO. I went over to look at the Google web fonts and had to jump off quickly before I entered into the ‘font vortex’.

Guest
2 years 2 months ago

We do quite a bit of A/B testing and one of the things we test are images and use of video vs. text. Results are mixed. For some sites more images & video are a plus and for others not so. Everyone’s audience is slightly different, always best to test it out.