Domain Registration Time Remaining
As A SEO Factor?
When I attended WordCamp Chicago last year and had the luxury of chatting with a SEO specialist, one of the things she suggested to me to improve my search position was to be sure my domain was registered for at least three years in advance.
The suggestion comes from the notion that this shows Google that your site is unlikely to be a fly-by-night spam site.
This video shares what Matt Cutts, Google’s SEO specialist, has to say about the idea that time remaining before your domain expires can impact SEO.
So now that we have Google’s view of the situation… we have one more thing to consider…
That is whether this date impacts the “human factor” of business development.
I know that when I’m skeptical of a site I often pull a “whois” report to get the name of who owns the domain as well as how long its been around and when it expires.
This impacts a lot of things for me including often being the “straw that breaks the camels back” when I’m already skeptical.
An important note is that this does NOT rule out that aged domains… that is domains that have been in existence for multiple years… get special treatment.
Domain name registration is cheap… we’re talking $40 or less to add 3 years to your domain registration.
For that low of a cost, and because your going to spend the money anyways, I still recommend that people register their domains for 3+ years out.
I know its a small simple thing and it does not impact SEO but sometimes just putting the money up front to help reassure a skeptical business partner that you’re not planning to abandon ship is well worth the little bit of time it takes to get it done. (If it were something that perhaps cost extra, I’d say skip it, but you can easily find domain coupons for GoDaddy and actually save by renewing early.)
It is nice however to know that if we forget… Google isn’t punishing us!
Here’s To Your SEO Success!
PS: If your paying more than about 12$/year for your domain, consider transferring it to GoDaddy or NameCheap to save a bundle. I do not suggest hosting with either of them but they make good domain registrars. All of my domain names are with GoDaddy registration services.
Marc Fuller: Whois privacy may hurt your SEO and search marketing