Google SEO Changes
The Next Six Months
Matt Cutts, head of Google’s (anti) Web Spam team (and thus SEO), provides us some insights into the upcoming Penguin 2.0 release.
What will the future hold for SEO?
There’s two main things brought up here that you may want to pay attention to:
1. Google’s renewed focus on making sure that “advertorials” (and thus sponsored product reviews) do NOT flow page rank. This is really simply a clarification as we’ve known for a long time that all sponsored links need to be “nofollow” and disclosed. Sponsored means that you received anything (including a review copy) from the company that you did not pay for.
2. Google is working on improved ways to detect authority authors/blogs. Is this the long awaited Author Rank that leans heavily on Google+? Possibly.
(And I had a chuckle at him wearing a Firefox rather than Chrome shirt!)
Are you ready for Penguin 2.0?
~ Kim ~
Simple Tech Tips For Marketing