Facebook Fan Pages vs Facebook Groups

Facebook Fan Pages
vs Facebook Groups

Are you maximizing your Facebook exposure? I recently realized that I wasn’t!

I saw countless businesses with pages and posts and profiles and groups and gaggles, and I didn’t have a clue where to start!

First, I’m going to share my thoughts and summary on the two types. Then  I want to share three high-quality blog posts that I found on other sites, which I thought did a awesome job clarifying things for me. Hopefully these will help you make smart choices to maximize your time.

Both Facebook Fan Page’s and Facebook Group’s are a great way to increase your exposure on Facebook. Both allow you a type of community format and interaction with your members/fans. Both can be used to syndicate content. However, even with all of those similarities, there are some substantial differences.

Facebook

Kimberly Castleberry is a fan of

Blogging Syndication Alliance (Tribe Syndication)

Facebook Fan Page

This box links to a “Facebook fan page” (ie: business page) I created to enable individuals seeking to share syndication to find me and find each other. I welcome all of you to come share your value posts with the community, and help syndicate other members there. Feel free to contact fans of the community if you are looking for a tribe to work with!

Pros:

  1. Customizable URLs (after you reach 25 fans go to http://facebook.com/username )
  2. Search Engine Indexed (increases your search engine exposure, and responds to SEO keywords)
  3. Visitor Statistics
  4. Related Event Creation & Invitation
  5. Extra Facebook Applications run on Pages just as on Profiles.
  6. Ability to import your blog feed, to help support a page activity.
  7. Best for connecting a fanbase to a source of information.
  8. Publicly visible, so users don’t need to be logged in to find them.

Cons:

  1. No ability to Direct Message (email) each fan individually, all emails go out as a “blast” to all fans at once via Updates.
  2. Generally considered the more high-maintenance of the two choices.
  3. Facebook users are still less familiar with pages, and often less likely to interact with them than with groups.

Facebook

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Facebook Group

This box links to a “Facebook group” I created to allow members to ask technical questions about WordPress, Facebook & Twitter. Its a great place for members to help each other! Come help others while getting your questions answered too!

Pros:

  1. Can Email/Direct Message each member individually, direct to their inbox.
  2. Generally considered easier to set up and manage.
  3. Better structure for encouraging member-to-member interaction
  4. Best for allowing a member base to interact and develop a community without leaving Facebook.

Cons:

  1. No Customizeable URLs
  2. No Search Engine Exposure
  3. No Visitor Statistics
  4. No Related Event Creation & Invitation
  5. No ability to support external stream/rss input, all activity must be generated in the group.
  6. No access to any of the widely used Facebook applications that many use for social functions, opt-ins, etc.
  7. Not publicly visible, users must be logged in to search for them.
  8. Many consider the wording to be vague as to whether business advertising can occur on them without violating the TOS (terms of service)

Suggested Reading:

  1. Facebook Group vs Facebook Fan Page: What’s Better?

  2. Facebook Fan Pages vs. Group Pages

  3. Facebook groups vs. Facebook pages

Conclusion

For me, a Facebook Fan page, with its SEO/search-centric style and permissions for full business operations, was ideal for my Syndication functions and my personal page on Facebook. This helps me build my web presence.

The support community, which has no reason to be searchable from outside Facebook, is logically best served by a Facebook Group. However, generally speaking, due to the lack of SEO options, the lack of applications (which I depend on for good time management) and the lack of access to the fan’s wall, I have moved all of my Groups to Pages.

For my current uses, I personally have no use of a group. I consider them stalled/dead in development. That does not mean that they are not useful to someone that wishes to ignore the spam they encourage others to post on the wall (since it will not go down members news feeds) and utilize the email feature similar to an auto-responder blast.

How have you implemented Facebook Groups and Pages for your business or organization? What challenges have you had? When you leave your comments, feel free to include a link to your Page or Group to share with the community here!

Kimberly

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44 Comments on "Facebook Fan Pages vs Facebook Groups"


Guest
5 years 4 months ago

Hi Kimberly, just loaded up your blog in Google Chrome which I love. Only challenge with it is that some of my plugins don't work with it along with my email signature (wisestamp).

Back to the post in hand…

I've always used Groups until recently. I prefer fan pages now I'm making the switch over because they are more interactive and dynamic. In my mind, groups are static with little activity but I feel that it will definitely take people a while to switch over and get used to fan pages.

Great work on pointing out the pro's and con's for groups and pages. It will definitely help people make the decision of which one to use.
My recent post **URGENT** How To Prevent Your Facebook Account Getting Hacked…

Guest
5 years 4 months ago

Hi Kimberly, just loaded up your blog in Google Chrome which I love. Only challenge with it is that some of my plugins don't work with it along with my email signature (wisestamp).

Back to the post in hand…

I've always used Groups until recently. I prefer fan pages now I'm making the switch over because they are more interactive and dynamic. In my mind, groups are static with little activity but I feel that it will definitely take people a while to switch over and get used to fan pages.

Great work on pointing out the pro's and con's for groups and pages. It will definitely help people make the decision of which one to use.
My recent post **URGENT** How To Prevent Your Facebook Account Getting Hacked…

Guest
5 years 4 months ago

May be a issue with Chrome, for this loads fine in Firefox with no problems.
My recent post Showcase Sunday: 10 of My YouTube Favorites

Guest
5 years 4 months ago

Hey Gavin, your the second person to let me know about the firefox crashing bug. I believe its a conflict between a blog plugin and a firefox plugin that majority of visitors aren't using. Would deeply appreciate your help troubleshooting it some evening when you have some time. Really appreciate the info! I appreciate you taking the effort to comment via chrome!

I suggest everyone check out your blog post in your recent post link, its incredibly valuable to helping people keep their account info safe!
My recent post Facebook Shuts down Beacon User Tracker, Donates to Settle Law Suit

Guest
5 years 4 months ago

Thanks, Kimberly, for clarifying the differences between pages and groups.
I see the benefit in having both, and I am so glad to have this resource to
come back to when I get mine up and running. Lots of great value here :)
My recent post Setting Goals To Be The Best “You” Possible

Guest
5 years 4 months ago

I'm glad you found the post helpful! I've got two more major facebook how-to's planned in the near future. One covering setting up a fan page and the other covering setting up a Welcome Tab using FBML on that fan page. I also plan to offer a service to help others with that coding, so let me know if you need a hand!
My recent post What is Social Media?

Guest
Steve Hachey
5 years 4 months ago

Thanks for the post Kimberly.

I do need to get a fan page up and running and
that is my goal for the month of January!

I appreciate how you presented your findings
with "pros" and "cons" Help one see the value
in both applications.

Cheers
Steve

My recent post Lessons From A Two Year Old….

Guest
5 years 4 months ago

Great post – making differences clear and understandable. You deserve a big(ger) GROUP of FANS!