Taking A Look At Facebook’s New Graph Search Tool

facebook logoFacebook Announces
A New Relationship-Based
Search System! 

While it remains debatable as to whether or not the online world is ready for it… Facebook’s newest announcement may forever (eventually) reshape the way we think of online search! 

Much in keeping with Google’s moves towards contextual search, Facebook has finally begun to leverage it’s massive infrastructure known as Open Graph in a way that lets it produce search results that no other system yet provides as fully…

Introducing Facebook Graph Search!

Powerful stuff with a very human touch!

What role does Mark Zuckerberg, Facebook founder, feel Graph Search plays? 

While Graph Search is not yet a part of all of our accounts, The Verge has a useful walk through of the new system

As you can see… quite a bit of interesting data is available about your friends, colleagues, peers and associates!  


So the sanest question we can ask is…. what about privacy rules? 

Fortunately, according to Facebook, the search results honor all existing privacy rules and do not add any new privacy settings that you might need to opt into: https://www.facebook.com/about/graphsearch/privacy

However, as Leonie Smith points out… that doesn’t mean that there still aren’t some safety concerns you should consider.   

All Things D has raised the very valid point that Facebook entering the search market will actually relieve many of the anti-trust pressures on Google. Since Facebook feels there is enough room to enter and compete in search, it will be harder for the claim to be made that Google has unfairly commandeered the market place.  They write, “Facebook’s notion of search — which ends in people and pictures and recommendations — lends credence to Google’s defense that modern search is about answers to questions, not simple links to Web pages.”

Want to learn more about Graph Search or get on the Beta Waiting List? Click here

It will actually be interesting to see if Facebook has released a product that is now ahead of it’s time. While immensely powerful, the time needed for individuals to begin to even consider that they can search in this particular manner may probe interesting to watch. Also, the tools biggest potential – but also the biggest hurdle – will be mobile which we have yet to see how it will handle.

What do you think about this new announcement from Facebook?

~ Kim ~
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33 Comments on "Taking A Look At Facebook’s New Graph Search Tool"

2 years 4 months ago

Kim, you are my hero for introducing me to all the new stuff coming into the market.. more and more, I am convinced that just coming to your site, is all I need to do to get to know what is going on on the web and how can I use it in my lifestyle and business.. What else can I say .. JUST THANK YOU once again… This facebook graph and new way of searching will be for sure a hit.
Thanks again.

2 years 4 months ago

I admit, because I’m a privacy maven, at first blush it feels somewhat “Big Brother” to me. But I also see some pretty exciting potential for a couple of projects I’m planning for the future, so I’m looking forward to paying close attention to how this evolves. Thanks for the great overview Kim!

2 years 4 months ago

Okie doke – I’m going to try this again. The cyber buggies are giving me a hard time trying to leave a comment. Anyway, while I admit I have mixed feelings about pretty much anything that comes out of Facebook, I can see the potential with this new “toy” so it’s going to be interesing to see how it unfolds over the coming months.

2 years 4 months ago

Hi Kim
Your little note at the end about usage on mobile devices. If this side doesn’t work properly or takes a long while to figure out then this could be a huge drawback as the mobile side of things surely is the biggest growing market and that is the side that they should be concentrating on or am I missing it.

Great post lee

2 years 4 months ago

This is a great point. More people are using tech on the go and this feature may end up in obscurity if there’s no way to utilize search on the go. Plus, good search features on your phone tend to be among the most popular.

2 years 4 months ago

Hey Kim, thanks for sharing this. It was a very good overview on the video by Thomas Houston. I think the jury will be out for awhile on the good and bad of what Facebook is rolling out. I am not one who likes intrusiveness on privacy, but I see a lot of good things from a search standpoint. Thanks.