Fan Page Name Change
Because I assist a lot of Facebook Business (Fan) page owners with the submission portion of their Fan Page name change request…
I often get asked about what is required for sufficient documentation to get approval.
There are two key requirements for getting approval and you need to cover BOTH bases when you submit your request:
1) Your “Lack of Confusion” Explanation
You must explain to them how you have already ensured that your fan base will NOT be confused. Explain the time-lapse since the name change, explain changes you’ve made on the page, and explain how this helps your fans find you. Facebook is very protective of ALL fans and they simply want to ensure that the fan is getting good treatment.
2) Your Business Documentation
Facebook doesn’t tell us a lot. However, after submitting over 50 requests in the past few months for different pages, here’s the things I have seen.
First, we start with the “blurb” that is on the name change request itself:
This makes it pretty clear that anything that we could easily produce ourselves are NOT acceptable documentation and that a utility bill would work.
Documentation must clearly show the DESIRED name and the address, of the business.
However, that’s still pretty vague.
Fortunately, the Facebook Fan Page name change support staff have provided us some additional specifications for the necessary documentation they want to see.
This reply is pretty clear about the types of documentation that WILL work.
It also makes it reasonably clear that any page that is violating the Terms of Service by operating as anything other than a licensed business entity (and that specific name) will not be accepted.
I hope this helps you in preparing the documentation to ensure a successful petition for the changing of your FB Fan Pages name!
~ Kim ~
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PS: For the benefit of those who may not be able to read the images… Acceptable documentation includes: (1) A utility bill from your place of business (2) Your local business license (issued by your city, county, state, etc), (3) A tax file for your business, (4) Certificate of Formation (of a legal partnership), (5) Articles of Incorporation (of a legal corporation).