After many years in social marketing, I’ve seen so many things that make me go ummmm that I wouldn’t be able to list them all…
… but here is some of the most common newbie traps that even long time Facebook users fall victim too!
Fixing these items can greatly improve your perceived competencies without putting a serious cramp in your style.
1. Not Providing Easy Access To Your Website
Go into your personal profile’s “About” tab, scroll down to “Contact and Basic Info” and include both your Twitter ID and Website URLs. Be sure to set them as publicly visible.
You can double check your Facebook content visibility by clicking on the little padlock icon in your upper right hand corner (of desktop), going to “Who can see my stuff”, going to “What do other people see on my timeline”, clicking “View As” and leaving it set to “Public” view.
Be sure to give your visitors easy access to your website from your Facebook account. Click To Tweet
2. Not Linking Your Present Employment To Your Actual Business Page
Don’t let Facebook auto-link to a “community page” for some ambiguous “people who like this company” page. Set up your Facebook business page and then set your employment link to point to it.
Don’t let Facebook link your profile to a generic community page – always link to your fan page! Click To Tweet
3. Not Filling Out Any “About You” Information
Don’t let the “Details About You” box pass you by! It’s a great place to give people some background information… and you can include LINKS! (Don’t overdo it of course.)
Take advantage of the large text field to let your friends and followers know what they’re in for!
Use links to improve the “About You” box on your Facebook profile. Click To Tweet
4. Failing To Hide Your Likes & Groups *IF* You Have Liked/Joined Thousands – or – Have Liked/Joined Controversial Topics
The odds are high that if you are a member of thousands of pages and/or thousands of groups – you’re a spammer. Because of that, if you have a valid reason to be attached to that many, then HIDE the section so that non-friends can not see it.
You might even consider hiding it from friends if you want to take part in groups/pages that could result in you being judged harshly by others. While you don’t need to hide a lot of things, if you have extreme tastes, it’s often best that people have a chance to get to know you first before discovering that.
Facebook page likes and group memberships can kill your branding if you’re making this mistake… Click To Tweet
5. Not Taking Advantage Of Public Posting – At Least Occasionally
You don’t necessarily have to enable the the Follower feature – though there are advantages to doing so – but you really should be taking advantage of posting, at least semi-regularly, with a public privacy setting.
Don’t freak out – you don’t have to post everything like that – but there are at least half a dozen reasons to take advantage of public postings.
One of the most important reasons is that it lets visitors see that you are not spammy, preachy, or overly promotional and might actually be cool to hang out with!
Having no public postings also makes it difficult for the owners of high-quality Facebook Groups to decide if you are safe for admitting into their group.
This magic posting type expands reach, builds connections, and helps branding. Click To Tweet
6. Not Keeping Game Invites On A Short Leash
We get it.. you have a “guilty pleasure” of gaming on Facebook.
However, when you won’t keep the invites from those games on a short leash you successfully teach your friends that you are inept and incompetent at managing your Facebook account and not afraid to spam them.
Game all you want, but don’t be annoying.
This Facebook invite mistake can really mess up online relationships. Click To Tweet
7. “Inviting” Your Friends To Your Facebook Group Using The “Add People” Box
One of the quickest ways to get unintentional hate mail on Facebook (other than sending repeated game invites) is to add your friends to your Facebook group without ASKING them individually if they would like added or letting them request to be added.
You will prove your social ineptness and be branded many bad things. It will destroy your relationship with the colleagues you are trying to build relationships with and get you shunned by pros in your field.
That box is dangerous. Always let someone REQUEST an invite or ASK you to invite them to your group. The rare exception would be a couple close friends who you truly know would do anything or go anywhere with you.
Remember that the “Invite Friend” box in Facebook groups is super dangerous to your relationships. Click To Tweet
8. Making Your Bad Behavior Public
We’re all familiar with the dangers of drunk/tried/angry Facebooking.
Posting while emotional or out of control can almost always be prevented by remembering HALT (Hungry, Angry, Lonely, Tired) as a time to step away from the keyboard. (That.. and less drinking.)
But there’s another type of dangerous information that your competitors would like to get their hands on.
That’s information that you’ve been breaking the Facebook terms of service… so that they can report you and get your account wiped out.
Common examples of this include: Using “descriptive” text in your profile name (not even Rev. can be used by ministry), having more than one Facebook profile (strictly not allowed), stealing videos from YouTube and uploading them to your Facebook account, etc. If you must do this stuff – don’t make it common knowledge – particularly if you rely on Facebook for traffic.
This can save you from the enemy lurking in the shadows that would just LOVE to see you go away and look like a fool.
Don’t give your competition a way to embarrass you on Facebook by doing these things. Click To Tweet
9. Using A Default Image or Logo Image Rather Than Your Smiling Face As A Profile Picture
Those using Facebook for marketing their businesses need to be as personable as possible. Those who are using outside traffic sources and not reliant on FB for traffic or branding don’t really have much of a reason to play by those rules.
I will say that even for marketers the one “possible” exception to the “real photo” rule is a digital caricature that is used CONSISTENTLY across all your branding. An example of this would be Joost de Valk (Yoast).
Caricatures are still not nearly as personal but if you’re delivering a GREAT product then it really doesn’t matter as long as you have consistency.
And Number 10? What Else Should This List Include?
I’d love to hear your thoughts on common ways that marketers make mistakes with their profiles that make them look like rookies!
Drop me a comment and let me know!
~ Kim ~
Simple Tech Tips For Marketing