Converting A Facebook Profile
Into A Pre-Loaded Page
Movie subtitle: And some of the things that can go wrong!
Designed for those “accidentally” breaking the Facebook TOS (terms of service) and at risk of being banned for using a Facebook profile for a business, for business promotion, or in a business name…
The new Facebook Profile-To-Page Migration Tool is worth us taking a look at it’s pros and cons.
The premise is simple enough… the easy process converts your profile into a page…. retaining only the Profile/Page Name and Vanity URL and turning the friends into fans.
All other data is lost – but this can still be a HUGE jump start for a page to “instantly” have potentially thousands of fans and is far better than returning to “ground zero” that a business will have to do when FB terminates a profile.
Although I was not the target audience for the conversion, I was tired of the pure mess my profile was and wanting to test the process before we tried it for a client (and I’m glad I did!)
Before you do this, ensure that all of your GROUPS & PAGES have another administrator or they will fall into limbo!
Now… my theory was simple… Roll my profile into a page (to later test the merge tool on)… assuming this would convert me to a business account… and then create a profile.
Ya know the danger of assumptions right?
The migration steps are super simple (almost scary simple)…
However, when I got to the end of the process my “new page” originally had no fans.
Waited, panicked and filed some support tickets in the “Known Issues” Reporting form.
About 48 hours later – with no reply from the Facebook team – my page suddenly “developed” the correct number of fans. I do not know if they secretly worked on the ticket or if notes I’ve seen on some older FB help docs are correct that migrations actually require a manual signoff and can have delays like this.
You can click on that image to zoom in if you like, but there is a HUGE list of problems!
- Missing: Search Box
- Missing: Create Profile (That Biz Accounts Have)
- Missing: Home/Newsfeed
- Missing: Like button when visiting other pages
- Missing: Use Facebook as Page
- Old profile is still getting emails from groups it was a member of indicating an incomplete migration
Well there went my plan to easily make another profile! Facebook’s team has not replied to support tickets so I do not know what of this is intentional vs broken.
After waiting a few days, I created a whole new Facebook account and have granted admin rights to my pages to that account.
This creates its own issues but is so far coming together all right with enough care.
I believe the official term for this whole mess is PAINFUL!
In hindsight, I’ve been able to work around it and I don’t regret it but I sure wish I’d known what I was getting into!
Facebook Says: Profile to business Page migrations are meant for profiles that do not represent a person. If you have accidentally migrated your profile to a Page, you can submit your request for a reversal. Please keep in mind that we will remove your business Page if your profile is restored. We may reject any appeals that we deem to be inappropriate. Further, we may not reply to all submitted appeals. Appeal Form.
I do not however know of ANYONE that has been granted an appeal and seen their profile restored (remember it will still be missing it’s contents but a manual restore might reconnect all the friends).
I know this looks like a huge glaring mess but I *STILL* think this has some real solid potential for the marketer that is more comfortable “soft marketing” and building out their profile first… then converting it to a page… and starting a real profile. It’s just, quite simply, easier to build friends than fans for the average small biz marketer through organic means.
It’s important however… to look before you leap… and realize what steps you’re going to need to go through if you chose to go this way. (One of the many reasons my clients hire me!)
If you’ve found yourself at the 5,000 friend cap and been dragging your feet over starting a profile, this could be a useful opportunity for you even though it really was not designed for that use.
Please leave a comment and share your thoughts below…
Taking The Headaches Out Of Internet Marketing
PS: In case you’re curious what my next move is… I will be using the new tool to merge Facebook pages… to collapse my two same-name business pages into one!