Let me start with a question: Do you know you can favorite tweets? Seems many Twitter users don’t know about this option, or they are just not using it.
I noticed this because a lot of times, when I am thinking of following someone on Twitter, I check their favorite tweets to see what they like. Most of the times, there is nothing there…
This has to be one of the least mentioned Twitter features and the least used one. But there is so much potential in it. I want to tell you about two great ways to use favorite tweets and how to get the most out of it.
How can you favorite a tweet?
On Twitter site, you will find the little star icon just below the tweet. Click it and you favorited a tweet.
In HootSuite, you will see a little down arrow at the top right of the tweet. Select it and then choose the star icon where it says favorite.
How can you see someone’s favorite tweets?
On Twitter, when you go to someone’s profile, you automatically see the users tweets. The next tab on the right is the list of Favorite tweets.
In HootSuite, click on user’s name and you will have a smaller window pop up, then just pick the 4th tab.
Now let’s get to real business.
Why should you favorite tweets?
Because you like them, duh! :) They are your favorites and you want to make sure everyone knows that. Here is where I come to two ideas I want to give you on using them.
#1 Favorite tweets you like to show people what type of person/Twitter user you are and what can they expect in your tweet stream.
If you are into recipes niche, you can favorite best recipe tweets from other users. If you are into blogging, favorite those tweets that have links to the most useful posts you read, tweets with simple but effective tips, etc.
That way, when a person who doesn’t really know you, wants to see what you like, they will see if your favorites are beneficial to them and how good of a Twitter match are you.
#2 This is the way I use favorite tweets. Favorite all tweets that say something nice about you and your business/blog/service. By doing this, you are basically creating a stream of short testimonials.
If a person interested in following you looks at your favorites list and sees all those nice things people are saying about you, they are more likely to start following you.
Creating a list of great things people tweet about you, may bring you a new customer.
Let’s say you have an online fitness course, where you promise to help people lose 20 Lbs in a month. People go through the exercises with you and follow your diet plan and really lose all that weight. Many of them may tweet to thank you.
If you favorite all those tweets, every new potential customer that sees your favorite tweets stream will decide to make a purchase way easier than if he didn’t see all the 140 character testimonials.
Here is just a part of my stream, I mean who wouldn’t favorite these!?!
But who ever looks at the Favorites stream?
Well, maybe I am the only person in this world that does, but it still doesn’t mean you won’t get to show off.
How to show off your favorites?
Promote your favorites list like any other link you usually promote. This is the link to my favorites http://twitter.com/BrankicaU/favorites. Get your link and tweet about it, share it on Facebook, promote it the same way you would promote a blog post.
Add a widget to your blog. Here is how mine looks:
How to create a Twitter favorite widget?
In settings — Fill in your username, title and caption fields (in example above the title is “The best of Twitter according to” and the caption is “Brankica U”).
Preferences — I left this at default settings, they are good.
Appearance — Choose the colors to match your blog.
Dimensions — Choose width and height so you can fit the widget in your sidebar (I guess that is where you will put it).
When you are done, hit “Finish and grab the code”. Copy the code.
Display the widget on your blog
Go to your WordPress dashboard.
Go to Appearance >> Widgets >> chose a text widget >>paste the code you copied from Twitter site into the text box. It is your choice if you want to add the name to the widget.
And there you go, you have your own stream of testimonials about what ever you do best :)
The list of favorites is very easy to create, all you have to do is click one thing when you see a tweet you like. It won’t take away any of your time so there is no reason not to start creating one.
It can show off your Twitter taste or present you and your business in the best way possible. I believe this is one of the underused Twitter features and definitely something you can use to build trust with your following.
Are you using Twitter favorites? How are you doing it? With what purpose?