Guest Blogging & SEO
One of the key components of SEO is understanding the difference between the two types of links you can receive: comment links and editorial links.
Recently, I invited the active members of my Biz Blogging Buzz community to guest blog on the B3 Community site.
So it was great timing that Matt Cutts, head of Google’s Web Spam (and thus SEO) division tackled the question of how Google considers guest blogging.
There’s a lot of fiction mixed in fact circulating the web and I think Matt does a great job explaining that the key really is about super-high-quality content.
Too many sites not only promote outright webspam… but generate a ton of traffic by allowing guest bloggers to publish low content crap on their sites. This causes sites to lose their unique flavor, lose the voice of the brand, and eventually become a sewer of repeating more of the same. (There’s even some bloggers that I absolutely adore them personally that allow their blogs to do this!)
Recently, Nile Flores (a 10yr veteran) and I shared a discussion about this topic in her post “Advice On Teaching Bloggers About Blogging From An Experienced Blogger“. This article (and comments) is something that all pre-pro bloggers should be aware of when trying to build their reputation.
Guest blogging can play a very very useful role in your SEO and reputation building success… but if “you’re doing it wrong”… then you’re shooting yourself in the foot!
I personally adore guest blogging (and those juicy SEO-rich backlinks) though I don’t have time to guest blog as often as I would like to do so.
Have you ever wrote a guest blog post? Have you ever hosted a guest blogger on your blog?
~ Kim ~
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