How To Make Sure Google Doesn’t See Your Guest Post As A Paid Link

two characters carrying the word "SEO" on a boardGuest Blogging 
And Google Friendliness

Today, Matt Cutts, the head of Google’s web spam team (and thus SEO team) answers: 

How can I guest blog without it looking like I pay for links?

The big thing that stood out to me in this answer…. was something that many bloggers USED to do and have moved away from… 

That of the blog host/owner writing an intro paragraph at the top of the guest post to introduce their acclaimed visitor. 

I think that this is right in line with the Authority Blogging model. If you have authority with your audience, and you invite in a “speaker”, it’s simply polite to introduce them. (And if they aren’t awesome enough to be introduced by you, then they probably shouldn’t be speaking to the audience that trusts you.)

Perhaps something to think about when you accept that next guest post! 

Remember that guest blogging is about developing, extending, sharing, and boosting authority… if the post doesn’t do t that for both the writer and site owner… then find a better author/blog or do it yourself!

~ Kim ~
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17 Comments on "How To Make Sure Google Doesn’t See Your Guest Post As A Paid Link"


Guest
1 year 7 months ago

Thanks for this post. i am writing some guest posting articles but their response is not good. all your tips is very helpful for me and we make sure to apply them.

Guest
1 year 7 months ago

Hi Kim

I watched this video earlier this morning and the first thing that sprung to mind when I listened to it is that these intro’s will replace the author bio that usually appears at the end of the post.

People will start to abuse it and then Mr Cutts will no doubt start calling it spam.

Guest
Adam Evanich
1 year 7 months ago

People should never pay someone for making them backlinks. No one will dedicate to you and to your website as you can because it’s your own, you made it, you love it. Fo example: Can you love someone’s baby like your own, with same love? You can love it, but you can’t with same love as your own, because you’re the one who made it. The same thing is with the websites if you ask me.
Thanks for the share and best regards,
Adam

Guest
1 year 7 months ago

I only guest blog on occasion and in almost every case it’s been by invitation – not that I haven’t thought about doing more, just never seems to make it to the top of the task list. But since I work with a lot of new authors what came to my mind when I listed to Matt was virtual blog tours. A lot of authors will blast blogs and writer forums trying to find bloggers to host their tours and then cram as many guest posts and interviews in a week or two as possible. Certainly something to think about, particularly for the blogger who hosts these tours on a regular basis. Thanks!

Guest
1 year 7 months ago

Hi Kim,

Good points. Accept good work. I need to write intros; a bit lazy on my part.

Thanks!

Ryan