How To Make Sure Google Doesn’t See Your Guest Post As A Paid Link

October 16, 2013 · 17 comments

in SEO

How To Make Sure Google Doesn’t See Your Guest Post As A Paid Link

two characters carrying the word "SEO" on a boardGuest Blogging 
And Google Friendliness

Today, Matt Cutts, the head of Google’s web spam team (and thus SEO team) answers: 

How can I guest blog without it looking like I pay for links?

The big thing that stood out to me in this answer…. was something that many bloggers USED to do and have moved away from… 

That of the blog host/owner writing an intro paragraph at the top of the guest post to introduce their acclaimed visitor. 

I think that this is right in line with the Authority Blogging model. If you have authority with your audience, and you invite in a “speaker”, it’s simply polite to introduce them. (And if they aren’t awesome enough to be introduced by you, then they probably shouldn’t be speaking to the audience that trusts you.)

Perhaps something to think about when you accept that next guest post! 

Remember that guest blogging is about developing, extending, sharing, and boosting authority… if the post doesn’t do t that for both the writer and site owner… then find a better author/blog or do it yourself!

~ Kim ~
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{ 17 comments… read them below or add one }

Roy Mount October 17, 2013 at 1:44 am

Thanks for this post. i am writing some guest posting articles but their response is not good. all your tips is very helpful for me and we make sure to apply them.


Mark Ford October 17, 2013 at 1:00 pm

Hi Kim

I watched this video earlier this morning and the first thing that sprung to mind when I listened to it is that these intro’s will replace the author bio that usually appears at the end of the post.

People will start to abuse it and then Mr Cutts will no doubt start calling it spam.
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Adam Evanich October 17, 2013 at 6:25 pm

People should never pay someone for making them backlinks. No one will dedicate to you and to your website as you can because it’s your own, you made it, you love it. Fo example: Can you love someone’s baby like your own, with same love? You can love it, but you can’t with same love as your own, because you’re the one who made it. The same thing is with the websites if you ask me.
Thanks for the share and best regards,


marquita herald October 17, 2013 at 10:18 pm

I only guest blog on occasion and in almost every case it’s been by invitation – not that I haven’t thought about doing more, just never seems to make it to the top of the task list. But since I work with a lot of new authors what came to my mind when I listed to Matt was virtual blog tours. A lot of authors will blast blogs and writer forums trying to find bloggers to host their tours and then cram as many guest posts and interviews in a week or two as possible. Certainly something to think about, particularly for the blogger who hosts these tours on a regular basis. Thanks!
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Ryan Biddulph October 18, 2013 at 12:15 am

Hi Kim,

Good points. Accept good work. I need to write intros; a bit lazy on my part.


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Chery Schmidt October 18, 2013 at 3:51 pm

Interesting Kim! I have not had any guests on my blog nor have I been one but if I was to have one or be one I would want it to be relevant to my niche.

Thanks for the video, it was very informative.

Chery :))
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Dr. Erica Goodstone October 18, 2013 at 11:07 pm


When I use a guest blog post, I always write an intro. And I only use guest posts on one of my sites, Healthy Baby Boomers Network, because it is broad and I can use the expertise of others. But even there, many bloggers request the opportunity and I only select a few that seem appropriate for the goals and purpose of my site.

Thanks for reminding us about not just taking the easy way out and having someone write the whole post for us.


Dr. Erica


Kathy October 19, 2013 at 12:31 pm

I always introduce my guest bloggers and I let them post a bio so I think I’m covered. I do have a TON of guest bloggers and other regular contributors on my site and wonder what Google thinks of this. I just do what seems right and currently hope for the best. Not sure it is a real strategy but Matt’s comments make me think I’m on the right track! Thanks for sharing this!


Mitch October 21, 2013 at 1:48 am

Hey Kim,
I think people got things backwards, people worry too much about linking so they can rank better so they can build traffic,
well if you adapt your linking strategy to drive traffic in the first , you won’t have to worry about ranking and about future Google updates,
and you’re always be on the safe side,
Forget links for ranking, get links for traffic – it’s the end goal of ranking anyway!
Many thanks and Best wishes!


Cherrie Bautista October 23, 2013 at 8:59 am

I don’t do guest posting often as I couldn’t find the time right now. But I remember doing blog tours in the past where I composed several different versions of articles for my book launch and were posted within a week by several different blogs. I wonder how that is viewed by Google?
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Kumar Gauraw October 23, 2013 at 9:12 am

Hi Kim,
This is certainly a great advice. There has been a sudden emergence in the number of people asking to guest blog.
But many of them who send those invitations, don’t even have a proper website.
Guest blogging is a great way to build relationships if done genuinely for sure. Unfortunately, a lot of people don’t get it.
Now, that is what Matt is talking about and thank you for sharing about it.
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Cristy October 23, 2013 at 6:27 pm

Guest blogging is good for businesses wanted to boost their online presence and get a link in exchange for the article as well.

I agree, if the post doesn’t do any good for the guest blogger and the site owner, doing it yourself would be the best recourse.


Marty Diamond October 26, 2013 at 8:09 pm

My take-away is that everything needs to be natural – if you have a relationship with someone and you guest post on their blog – naturally they’ll introduce you to their audience – much like they would do if you were invited to speak to a group they sponsored.

It’s really about more than the link – it’s about them recommending you to their audience – not something they should do lightly – and not something you (as the blogger) should accept if you’re not a good fit for their audience. There is so much noise out there that we’re all relying more and more on the recommendations of friends and trusted advisors – and to me – regardless of where Google lands on the topic – that’s the ultimate benefit of guest posting.
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Irfan Elahi November 24, 2013 at 4:47 am

Thanks for sharing the video and really appreciate your insight and perspective. I’ve been struggling a lot with guest blogging. In fact I had guest-posted on awamiweb website but they didn’t generate backlink to my blog in the author bio line :( I’ve sent multiple requests to the moderator about this but he isn’t replying. What should I do? :(
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Kim Castleberry November 24, 2013 at 12:23 pm

You have to have an agreement with the hosting blog about the terms of the article being published. Remember that it is your content and thus you have to have that agreement to their offer and their agreement to your needs before they can publish your stuff. *IF* you had an agreement that a backlink would be included, then they either have to include it or take it down. If they remain un-responsive, you can send them a take down notice. If they remain responsive after that you can file DMCA so they have to take it down so that you may then republish it somewhere else where you will get the credit if that is agreed to by you and the blog owner. Does that help?


Shabina Siddique November 24, 2013 at 7:11 pm

Guest posts are not always paid, I know many websites that allow free guest posts, But they are not so popular and I guess that is the reason they allow free guest post:). Thanks for the tips though.


Kim Castleberry November 24, 2013 at 9:13 pm

Correct – but Google usually considers them paid because they are “compensated links”. The definition of compensated does not always mean cash. If a blog writes an article for a blog in exchange for the link, then the link is part of the compensation, and that’s where the trouble begins in Google’s eyes.


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