1 + 1 Not Equal To 2!
Here’s something that’s currently confusing the daylights out of people!
I hinted at this in my Google+ 101 course but its remained an issue and needs clarified…
Google + 1 buttons on blogs and search results…. are NOT the same and not sharing counters with Google +1 buttons in the Google+ beta environment.
Okay, I know that’s wordy lets try this again….
I share this blog post on the new Google+ as a share that does NOT increment the +1 counter on the blog post itself. If you visit my Google+ stream on Google+ and see the post and click +1 the share (rather than on the blog itself) that does not increment the +1 counter on the blog post either.
If however you’re doing a Google search and see this post listed in the SERP (search engine results) and you +1 it there – that WILL update the counter on the blog itself.
What’s going on is that currently the +1 button for the blogs and for the SERPs is considered “active”. This is code that is fully working and in action.
Everything that happens on the Google+ social network however, while it remains in beta, is still very much beta … and at this time is not tied to code that is “active” and that it could break.
What this means is that unlike on Facebook … where manually linking to a post, clicking like or clicking share all update the like/share counter on the blog … that is not YET true for Google+.
I can only assume it will be fully connected (which is logical) in the future though I do not know that for fact.
This is why I ask my readers to click buttons from within the post itself, rather than on the new platform (and also why Tribe Syndication Association counts G+ buttons on the blogs but not on the G+ platform for points.)
To take it one step further this means that +1s on the blog post and SERP themselves have SEO value (or will have in the near future) but until the rest of this gets “wired in” that +1s on content on Google+ do not strengthen your SEO yet. (Though it’s likely to be retroactive to former +1s when wired correctly, we just have no promises.)
Are you enjoying Google+? I look forward to connecting with you there! Have you started taking advantage of Google’s +1 to build your social proof and SEO yet? Are you trying out the new Google+ social network? What tips do you have to share?
I look forward to sharing thoughts and tips in the comments below and thanks in advance for the +1s and likes and tweets (oh my!)
Taking The Headaches Out Of Internet Marketing