An Integrated Experience!
Google has brought their new Google Music service out of beta… and caused a rather interesting stir!
While there is certainly a lot to be said about the pros and cons of the service (and it’s current availability limitations)…
While watching the shares of music in my stream it occurs to me that Google quietly delivered the integrated music experience that Facebook promised too and then backed down on….
What do I mean by that?
Facebook, before the F8 conference, was promising a deeply integrated music service with no extra layers of headache etc. It was going to be platform native etc. Then at the last minute they got very cold feet.
Something happened and we can only speculate it was legal issues surrounding liability.
They then backed off and adjusted their offering to work with Spotify and a very comprehensive list of permissions requirements and waivers of FBs liability.
Facebook’s Spotify integration currently looks like this:
The playhead LOOKS real, but unlike SoundCloud and some other apps that can play in the stream using the video player, it’s completely fictional and triggers this popup:
The first time this is used, Spotify will also request a number of Facebook permissions and agreements. This results in a multi-step process and incomplete integration.
Then, the spotify player must be opened on the computer or mobile device.
I may be strange, but I HATE having to open another app to view/read/listen to stuff and this is the same reason that I and many others do not open links as often as other media.
Introducing Google+ Music Integration:
Google+ interestingly has a couple different levels of integration (obviously based on their legal agreements) that relate to whether or not the sharer has bought the track.
I’m a little sketchy based on which picture belongs to which requirement, but essentially if a person purchased a track, has you in their circle and is in the US, you will have a chance to listen to the full track once for free.
This picture doesn’t show it, but if I click on that play-head, it will play right in Google+!
Here you see a situation where one of those qualifications was not met. When this play-head is clicked, the people it is shared with (even if outside the USA) will be able to play 1 minute, 30 seconds, again right within Google+.
Check out that ability to play the music RIGHT THERE!
No having to approve extra apps, no having to open other stuff, no having to leave the platform… it comes to me!
This is hot!
This is not to say that Google Music does not have it’s own set of frustrations (like Spotify does) but that the integration level is much more in tune with what BOTH Facebook and Google knew that consumers WANTED but that Google actually delivered on!
Have you taken the chance to share music directly with your Google+ stream and extend the engagement through this type of media share?
What do you think of Google Music’s new service? Lets compare thoughts in the comments below!
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PS: Similar to how many on Google+ were forming Spotify circles for sharing music earlier, I’m sure that some of the music sharing we now see publicly will soon sink into the hidden world of circles, but for now I’m enjoying the amount of music that I can sample w/o having to open anything!