Can Google Search Operate Without Giving Credit To Backlinks?

Can Google Search Operate Without Giving Credit To Backlinks?

a three-sided dice with S. E. O. wrote on itAre Backlinks  
Really Dead?

Recently, a reader asked Matt Cutts, head of Google’s webspam (and thus SEO) team: 

Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.

I think this is a fantastic question because it addresses whether or not backlinks are totally and completely dead. This is something that gets speculated about a lot. 

If you’re not sure what a backlink is or why it’s important, I suggest you start here

Here’s what Matt has to say: 

So, it sounds like that at least SOME backlinks are still being credited… though the list of which ones are not is now pretty extensive. 

There’s not a lot of cut and dry answers with backlinks any more either since Google has also shown that they will sometimes treat nofollow links as dofollow links “at their discretion”. 

In the meantime, this means that we need to continue to pay attention to creating amazing content that others WANT to link to so that we gain the highest quality – editorial – type backlinks possible from well established trusted domains. 

Do you have questions about backlinks? 

~ Kim ~
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15 Comments on "Can Google Search Operate Without Giving Credit To Backlinks?"

1 year 2 months ago

That’s too bad, because I know lots of sites pay to get monthly backlinks, which is the “noise” Matt is talking about. It’s sort of unfair for smaller sites with original content who don’t have many backlinks like the bigger sites have

Maybe Google should (if not already) gives a much higher, higher “point” if the backlink comes from a big brand. At least no one can abuse the system

1 year 2 months ago

The question is really nice Kim and really one to think of. But have a question. Many spammers just tend to place backlinks at any site and does Google rank them even for short-term?

1 year 2 months ago

Hii Kim, I think the title should be, Google search without paid backlinks. Bcoz these are the links which Google don’t want but they still dominates the web. Getting links manually is best but require hard work.

1 year 2 months ago

This is another example of how people who abuse the system have affected SEO for those who don’t just like keyword stuffing and false keywords made meta keywords less useful.

However it should mean that quality content is easier to find and easier to rank.

1 year 2 months ago

I think it’s like Kim says – Google is looking out for those websites who’s content shows it is authoritative within that niche. From what Matt says, it sounds like certain backlinks still help to bring up the search results with the best quality.