Two Recent Updates
To Google SERPS
Work in Favor of Bloggers.
(and punish Article Directories?)
Google updates its search ranking algorithm regularly in increasing efforts to produce high quality, original, organic, valid content results for visitors.
In two back-to-back changes Google has taken taken a massive efforts against two different types of low quality results – that may impact your business.
Bye Bye Thieves!
The first change, known to most as the “Scraper Update”, takes action against “scraper sites” – which are usually autoblogging type sites that grab the content from sites they do not own and repost it. These sites were being terribly effective at outranking the original site with content that plagiarized and this was hurting bloggers both emotionally and financially.
This is actually a one-two punch for autoblogging sites as the “Scraper Update” is designed to drop their ranking while a change to the Google Adsense policy now official makes it clear that content theft will result in termination of the sites Adsense earnings.
Now if someone is re-hosting your copy-write protected content without permission and outside of the boundaries of the Fair Use policy, then visiting their site and checking for Adsense and reporting them for copyright violations becomes an effective way to fight back!
Reducing Low Quality Content
The second change, being called by many the “Farmer Update”, has the potential to be another helpful update but however has the possibility of a dangerous catch-22.
This change is currently USA only but being slow released to other countries.
So what’s the scoop? Essentially, Google wants to take large portion of sites producing “low quality content” out of the search results and has confirmed that as much as 12% of search results were affected by this.
This could possibly affect “content farms” (which Google denies) , article directories, and even regular bloggers whose sites are considered sub-par.
The impact on reducing article directories SEO value will be a game changer for many.
Of course, any site that takes lots of guest posts and is not strict about quality (several large ones come to mind) is also likely to be impacted. The same would be true of any bookmarking site that gives link juice automatically to every submitted link without a quality analysis of some sort (usually by peers).
What’s Hot vs What’s NOT!
The SISTRIX VisibilityIndex, a score of traffic on keywords, ranking and click-through rate on specific positions was used to create a list of the 25 biggest losers.
Here’s the top 12 as I feel they most accurately indicate what we’re seeing regarding article directories dropping like flies!
(Also note quite a few sites that republish content from other sites)
QUALITY CONTENT is KEY!
Regarding the scraper site policies, all I can say is about damn time! I do suggest that you know your rights under copyright laws however.
A post that is slightly out of date now but full of all sorts of good ideas and discussion and talk about the subject is “Copyright Infringement – What Should You Do if Your Blog Post is Stolen?” by Sherryl Perry over at @KeepUpWeb.
The penalty to the vast number of article directories I feel is vastly overdue and I am thrilled to see them get out of the way in the search results in favor sites with high quality unique content on the home base of the author.
It will however have a major negative impact on those who have been doing article spinning for article marketing and link building! As a long-time internet user, I’m not a fan of spun content for SEO. It works for the purpose of link building and can work for nonSEO reasons to put new eyes on similar content on different sites, but from a search engine results to my query it certainly will not be missed.
What are your thoughts on these changes and how they will impact your blog marketing strategy?
Thank in advance for sharing and tweeting this with others you think might find it useful!
Your Partner In Online Success
PS: Enjoying all the SEO education and looking for more? Stay tuned for an upcoming SEO course I’ll be sharing!
PS: EzineArticles just released a major statement regarding their now-much-more-strict submission guidelines.
- Google Cracks Down Even Further on Content Theft (shoutmeloud.com)
- What Is “High Quality Content?” (imjustsharing.com)
- What Are Post Tags & Why You Should Be Using Them (kikolani.com)
- Google Goes Boom on Low-Quality Sites…So They Say (searchenginewatch.com)