The Road To Recovery
From Penguin 2.0
Sadly, I have little in the way of good news to report in this regard.
Since Penguin 2.0 was released, two subsequent releases have followed that have been equally problematic for a large number of high caliber bloggers.
I’ve worked really hard on the blog the last month and have only lower numbers to show for it. That is an incredibly disheartening feeling.
Calendar of Events:
So Woolly Mammoth isn’t actually the technical name of that unnamed update but I’m sure you’re as tired of the Google Zoo as I am!
Here’s what the real numbers look like:
All of that change was from AFTER Penguin 2.0 :(
So lets go back to the Fruition Google Penalty Checker and see what is going on…
So… ummmm… yeah.
That stings a little. (understatement)
I’m Not Alone
Unfortunately, many of my colleagues have been hit equally hard.
You can have a look at web traffic rankings on Alexa.com and the graphs there is pretty telling. I’m tempted to post pictures but I’ll refrain least someone think I’m bashing their blog.
Just visit Alexa and do a search for blogs you recognize and then scroll down into traffic graphs and (as long as their Alexa is under 100k) you’ll see some graphs that will show you a lot.
You’ve probably noticed I’m experimenting with content types.
I have a new “Speed Links” (round up style post) I’ll post regularly that you won’t want to miss.
And I have the new (second) podcast!
One thing about having the blog in such a crippled state is that it’s freed me up to experiment because… well… I’m not likely to hurt anything! *smirk*
So I’m doing a lot of experimenting and looking to see what YOU would like to see more of!
Google Search Changes
I read a really interesting post that talked about how Google may be accidentally killing Search due to some changes they’ve made.
I doubt that is the intent yet the photos in that post are pretty damning.
This report from buzzfeed looked at Google search traffic to leading sites, including: The Huffington Post, The Daily Mail, Newsweek, Time, Sports Illustrated and Rolling Stone. In total, the sites it tracked have a readership of 300 million. That’s a lot of data. They found that between August 2012 and March 2013, search traffic from Google nosedived an incredible 30%. That’s a huge drop in such a short time.
However, that study had some “fatal flaws” in my opinion and isn’t the whole story.
Rising Social Search
Jim Connolly suggests, in his blog post, that this isn’t such a big deal if we’re correctly focusing on the rise of social search.
For social search to be effective, you need social signals from the primary platforms that your buyers are on.
This includes some or all of: Facebook, Google, Pinterest, Twitter, and LinkedIn. All five of which are increasingly being used to surface and discover quality content and quality companies. In my case, my market is on all five! (Yikes!)
Mark Thompson, who you’ve heard me recommend before, just released a new plugin to help with FB Open Graph virality and I’ve just picked it up. You might want to give it a look before it goes up in price.
Search Engine Ranking Reports
Thanks to Ana over at TGC, we’re able to take a look at “ranking reports” from three different SEO teams and get a real sense of what Google is looking for these days.
What you can see that they agree on (which isn’t everything) is that links and social signals BOTH play a big role now and that doing one without the other is going to be missing half the game. We see social signals getting stronger as we would expect.
Building An Authority Brand
We see more and more emphasis on “brand authority” and “trusted resource” and there are a lot of factors that go into that.
An example of this was having the pleasure of being included in UpCity’s recent post of Google+ Pages Your Business Should Follow!
Until Next Time…
That’s what I’ve learned in the last couple weeks and hopefully it helps you identify things on your blog or website that you can improve!
There’s a lot going on these days and Google and Facebook are both very fickle mistresses!
Questions? Comments? Or Random Thoughts? Drop em in the comments below.
I’d love to hear from you!
~ Kim ~
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