I have written before about lousy ways to contact a blogger when submitting a guest post. But there is another thing that pokes me in the eye with a lot of guest bloggers.
Every time someone submits a guest post for consideration here (except for people I invited to guest post), I get pretty much the same message with the post “Let me know when is the post going to be published and I will need 2 links from the content“.
Let me explain something, if you are considering submitting your guest post on this blog. There is a big difference between WHEN and IF. Which means, you should say “Let me know IF you will publish the post”. Because in 99% of the cases in the last year – I am not!
Also, you can not ask for certain amount of links in certain spots when I already tell you what you can get by guest posting here. Unless you are a friend of mine that I already have a connection with, like Sharon for example, that can have several links in her bio.
Especially that most of the people sending these types of emails are from some “SEO companies” and link to some trashy sites.
But that is not all! There is one thing you absolutely must do to be considered a good guest author – promote your post!
If you take a part in a blogging contest, you go out of your way to promote your post and win the contest. Because you will win some money or prizes. That is great.
But if you don’t do anything to promote a “regular” guest post, why would someone let you guest post again?
Blog owners gets the benefit of great free content (in most cases). Yes, I give you that, I agree.
The guest author usually posts on a “bigger blog” with bigger audience and traffic so he gets: exposure, traffic and links.
Guest authors get more benefits
So if you measured the possible benefits, I would say guest authors get more out of this deal!
Although I do my best to write a great guest post when I am submitting it to another blog, bottom line, I still think I am getting more out of it then the blog owner.
So how I can I repay? By promoting the post!
And that is my point here. You need to promote guest posts you publish on other blogs! You need to do the same thing you do for your posts.
I had a few guest authors that did absolutely nothing to promote their posts here and hardly followed the rules. I learned my lesson, they won’t be posting here again. Not because I want free labor :) but because I don’t see any benefit for me here. I could have written a post for that day anyway…
On the other hand, I try to do my best to promote my guest posts all the time, I list them on my writing page and I often go through that list, retweet all the posts and reply to some comments, even after it’s been a while.
As a guest author, you should definitely show that you were “trustworthy” and spread the word about your post. After all, you will benefit from it by showing people you got your posts published on great blogs.
What do you do with your guest posts? As a blog owner and guest author?