Heatmaps are a powerful but easy to understand tool for improving your site’s use of the traffic you already get. If you’re not familiar with them, click here to learn more about heatmaps.
I’m a big fan of Cloudflare, which not only improves my blog security, but helps keep it online when there is a server outage….
Cloudflare makes it easy to add in script-based apps that improve my site in numerous different ways.
Once of the apps I found, that will interest you, even if you don’t use Cloudflare, is Experiment.ly.
Experiment.ly is a service that offers all sorts of things including heatmaps, A/B testing, Multivariate testing and more… though the honest truth is that I haven’t tried half of the stuff they can do.
I really enjoy the “set it and forget it” ease of their heatmaps and have not ventured into using their other stuff.
My Heatmaps From Experiment.ly
This is a heat map of my blog’s home page.
As you can see in the heatmap above, some of my recent changes actually introduced some trouble, and I have plenty of work to do!
This is a scroll map (shows what percentage of the page people scroll down) of my blog’s home page.
Experiment.ly Heatmap Pricing
I am currently using their Free plan.
Important note about the Free plan: The Free Plan is nice because it has no cap on the number of visitors (amount of traffic). However, they finance that fact by doing ad-tracking (using an ad-tracking cookie) from your site. There are no visible changes to your site but an ad-tracking cookie is placed and existing ad-tracking cookies may be read. I personally consider this a fair and suitable trade-off.
Experiment.ly heatmaps have most of the pros and cons of just about any heatmap.
They seem to handle the fact that visitors have different screen resolutions (and I have my own screen’s resolution) better than many do when reporting the data for me to view. After all, what good is a click map that shows you clicks somewhere they weren’t?
If you opt for the free plan, investment is minimal. Pricing is competitive and I’ve had absolutely zero trouble with the company in the many months I’ve been with them.
I am slightly worried about the future of the company due to many broken images in their resource section and other oddities but nothing that has impaired my use of their heatmaps.
If you’re interested in learning more about their split testing options, let me know, and I’ll see if they’ll give me access so I can find out more for you!
Have you used Experiment.ly before? What do you use as a Heatmap solution?
~ Kim ~
Simple Tech Tips For Marketing
PS: I’ve had a few questions about why I’m relying on Experiment.ly when I have a Pro Plan (includes heatmaps) with Clicky Analytics. The answer is that my heatmaps from Clicky are vastly subpar compared to these.