Easily Target Your Active Audience
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Time optimization of your Twitter posts is one way to achieve greater visibility for your content.
While it remains a mixed science for visibility vs reading times… one thing is clear… getting your posts spaced out makes a solid difference in your twitter success.
The industry leading twitter management client, Hootsuite, has a fantastic scheduler built-in that lets you pick exactly when you want to schedule that piece… but what about days you aren’t so picky?
Titter aficionados have long used Tweriod and StumbleUpon’s metrics to gain insight into key posting times for their particular Twitter stream.
Timely app for twitter auto sets these but BufferApp for twitter allows you to set custom ones.
Recently, Hootsuite, going the way of time-saving, added an autoscheduler that also targets peak times for your followers… and it does so in a very hands-off way.
HootSuite CEO, Ryan Holmes on AutoSchedule:
“It’s really quite simple – instead of our users manually selecting what time they want to schedule or post their social media messages using our Scheduling feature, they can opt to use our new AutoSchedule technology to optimize and automate the scheduling process. It’s as if we’ve added a little helper owl… We want our users spending more time finding and sharing content and less time worrying about the best time of day to share it.”
AutoSchedule In Hootsuite.com
AutoSchedule In Hootlet
There’s a LOT to love about this feature and I’m always thrilled at how hard Hootsuite works to continue innovating.
One problem I’ve noticed is that if I enable AutoScheduling… I need to remember to click the “x” and disable it before sending conversational replies to someone. There’s really no sense in scheduling my conversation (and it risks splitting up the replies and hindering comprehension).
However, that’s just a “user thing”. I’ll get used to that and then it will all be no big deal. The feature works as advertised on the box… and the time brackets it seems to favor are not terribly removed from other time optimization apps.
So there’s definitely a bit of a user experience quirk there but certainly not fatal.
Are you using Hootsuite to manage twitter? If not, what’s your preferred twitter client?
Have you checked out Hootlet and/or the new Autoschedule tool?
~ Kim ~
Simple Tech Tips For Marketing
PS: Wondering what this means for those of us that have been using BufferApp extensively?