How Do You Use a Micro Niche?
A micro niche is a niche that has an ultra specific focus. For example, “How to buy rock climbing shoes.”
With such a specific focus you might wonder how a micro niche can be useful.
There are actually a few primary ways you can use a micro-niche.
#1 A Stand Alone Website
You can actually build an entire website or blog on a micro-niche. For example, continuing with the how to buy rock climbing shoes niche you might write articles, create videos and offer comparison charts and reviews on climbing shoes. You can monetize the site by becoming an affiliate for shoe manufacturers.
A micro-niche site will often rank faster for a keyword than a niche site even if the content is identical because Google finds it easier to quickly determine what the site is about. Internet marketers working a niche sometimes set up several micro-niche sites, rather than one niche site, all the in same niche for this reason.
#2 Supporting Site
Another option is to build a series of supporting sites using micro niches. For example, if your niche is rock climbing you can create a main site for that topic and then create several micro niche sites that are supported through your main site. It’s a tiered structure. Your micro-niche sites each generate their own traffic and audience and they link to your main site which also receives traffic.
This builds on what I mentioned above. Because the micro-niche sites rank easily, they can create supporting traffic flow for a main site. They also become a source of backlinks.
#3 Content Generator
The third way to use micro niches is simply to use them as content categories on your niche website. Your “Rock Climbing” website might have several buttons – each button is an individual micro niche with an abundance of content to support it.
This is more of a structural or logistic approach than anything. It still results in a niche site is the main URL is shared. However, it’s a “composite” of sorts and isolating the micro-niches on their own subdomain can let them have unique themes and slightly better keyword density if the url is keyword appropriate.
You may see: and and http://poodle.all-about.dogs.com which is an example of this format.
~ Kim ~
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