There is virtually few bloggers and webmasters that are not using image or graphics in their online content posting activities. While images can be used solely to lay emphasis on certain topics, they also play major roles in increasing the engagement of a web page.
That being said, it is important we don’t also ignore the fact that images can be used to gain more search traffic by simply applying the SEO tactics to it.
While search traffic associated with images are often from Image Search, I have also noticed that even some search engines like Google, use to feature few images in search results even when a normal keyword search is run. For instance, I ran a search for iPod Shuffle and got few image results as shown below.
And like you may have expected, each of the images links back to the parent webpage where it is sourced.
So how does Google got to know about these images, what they are about and how to categorize and feature them in search results?
The simple truth is that the entire intelligence of search bots depends solely on SEO. SEO-ing your images just like you do your text contents, provides them the information they need about what the image is and thus determining what to do with it.
On this note, I’d like to take you through a few of the image SEO tactics I implement on all the images I have used on my blog. Let’s make a quick run on them in a minute!
The File Name
Image SEO starts from the file name; it is necessary that every single descriptive text around your image, which filename is one of, is well optimized.
Hence the filename should not be those high digit numbers like IMG000015.jpg, or any other name that is neither related to the content of the web page nor something it truly represents.
In a nutshell, the image should be named according to the content of the webpage where it is posted; as the written version of the .jpg file or to blend with the page content of the target page if it serves as a link to another page. For instance, all the images I use on my Mixbook and Pinnacle Studio review blog bears the product name as the filename and they have been doing great.
The Alt Tag/Text
The alt tag is what search engines depends on to understand what message the image conveys.
While the true image is meant for humans, the alt tag should be the text version of the image which is specifically written for the search bots. Hence it is necessary that you use your keyword in this text which will not only help the image rank better in image search results, but will add to the overall SEO of the page.
The Page Content
While relying on the filename and alt tag of an image to determine what an image might be about, search engines also use the page content to decide on what message the image might be conveying. To this end, it is important that you draw a kind of coherence between the image on your webpage and the content therein to gain the page and image some more love from the SERPs.
We all use images on the web, but I suppose few of us really understand how to effectively optimize them for search traffic. Including the tips above, it is also important that we use sharp, quality, and enticing images. And if possible, let the image be compressed to the lowest possible size for speed load.
Steven runs his newest venture at VeryBestSoftware.net where he writes about digital product creation solutions like Pinnacle studio avid coupon and Mixbook Bargains.Follow him at Twitter for the latest and timely discount coupons in this industry.