How *NOT* To Lose Control
Of Your Facebook Fan Page!
Are you ready for the day that…
You log into your Facebook Profile and find it Banned and someone else now has control of your Fan Page?
Sign into either your Facebook Profile or Business Account and discover you have no admin rights to your Fan Page?
Both of these happen… a LOT more often then you would think.
Formerly, we were able to protect Fan Pages that were created via our Facebook Profiles, by assigning them a backup administrator.
Now Facebook has changed the game and if you put that admin power in the wrong hands, you as the page creator could be ousted from control!
Think these won’t affect you? Think again!
If you’re using a Fan Page linked to your Facebook Profile – or – have multiple Page Administrators (to protect against the previous risk factor)…. You are at risk!
Problem #1: Your Fan Page Is Linked To Your Profile
Facebook makes it very difficult to have a standalone Facebook Fan Page that is not linked to your profile. That’s not particularly a bad thing as it makes it easier to invite your friends to join you and to easily move between the page itself and your profile.
The problem arises the day you log in and find your Facebook Profile has been Banned. I know, I know, feels like it will never happen to you. You never post anything about any business, you never over post, you never post the same message on two different walls, you never reply too too many people in one day and you absolutely never send the same canned “please join my fan page, I am at the friend cap limit” message to too many people…. However, not only can it happen, but it DOES. A LOT. Please believe me on this.
Sometimes, if you are very very careful and were not honestly doing anything business related from your profile in a way that got you reported, you can gently coax the Facebook Support Team into re-authorizing your account. Usually however, and I do really mean in at least 95% of all cases, you are completely out of luck.
Now, because they were joined, not only is your Profile gone…. but your Page falls into the hands of the next random person in line. You MAY be able to create a new profile (which is against Facebook rules if you’ve been banned) and convince the new Page Admin to make you an Admin again too. Often times though, this designation falls to a person who is no longer active on Facebook and contacting them is impossible. Worst, over time these pages tend to begin amassing spam because they are unmoderated. All you can do is sit back and cry as your brand is soiled.
The answer to this was to add a trusted friend as a Page Admin, who could easily re-Authorize you should the worst ever happen. This was a great solution.
Problem #2: Due to new rule changes,
any Admin may remove any other,
including the Page Creator
Things made a lot of sense when there was an “Original Page Creator” and then “Admins”, in most cases. For particularly small businesses, this felt correct.
However, often times a business will contract out the creation of their page … or let a staff member create their page… or buy/sell a page…
Suddenly you have a case where there is a “Original Page Creator” that can never be removed. Even if the creator un-fans the page, they remain linked to the page. Can you imagine having fired an employee who was now hostile towards the company and had “god mode” control over your businesses’ fan page? It happened!
So, in an attempt to put a stop to this, Facebook … very likely under-thinking the complications… removed this “god mode” status of “Original Page Creator” being un-removeable.
Now, ANY Admin can remove ANY OTHER Admin.. Including the Page Creator.
This means that those backup admins you invited to solve problem #1 just became a serious threat in problem #2 when Facebook allowed them to remove you!
A Solution To Protecting the Control of Your Facebook Fan Page?
Those of you who know me know that I’m a stickler for understanding the rules, terms of service, laws, and consequences for breaking them.
Of course, this also means that I believe if you’re going to break them you need to be aware of what your doing, the consequences, and there to be no other feasible work around to protect your business.
You have two alternatives:
1) Only give Admin rights to your life-long, would never double cross you, best friend… and pray…
2) Chose to breach the Facebook TOS (terms of service) and create a “temporary” second account linked to a different email address that you then make your only backup Admin on the page, until Facebook creates a better work-around.
There are serious challenges and problems with BOTH of these solutions.
Even in the case of giving a spouse the backup admin rights, you run into the complications of shared business properties should you encounter a divorce. Life long best friends are probably safest but even that is a lot to gamble your business on. Frankly there should be no need for this type of gamble and it pisses me off that there is in the first place.(In fact, even your best friend’s account could be hacked and messed with … but then again so could yours.)
In the second case… getting caught could create a suspension/banning of all of your Facebook properties. Risks are minimized by playing smart, but not entirely negated.
In either case, I highly suggest tightening down on how many people have admin rights on the page, which will at least decrease the risk. Also, should you chose option 2, I would suggest making that account vanish as soon as any other workaround becomes available.
Keeping control of a Facebook Page was more tricky than most realized to begin with – and now it’s gotten substantially more complicated.
Your choices at the moment, while not technically complicated, are emotionally and logistically complicated. Unfortunately, you can not risk NOT acting on these decisions. The only Pages not affected by this are those that are strictly un-linked Business Accounts with no backup Admins.
For those with a Page linked to a Profile, but with no backup admin, you’re taking an incredibly steep gamble. For those of you with a ton of backup Admins that might be “questionable”, you are taking the same gamble.
Act on this now, before you’re back here looking for how to fix it after the fact!