Hi, this is Brankica from OnlineIncomeStar.com and today I will show you how to add Google Analytics tracking code to your site or WordPress blog.
Let me start by saying that if you want to have a successful online business, you simply must use analytics and Google Analtyics is one of the best out there. And it is free. All you have to do to start using it is sign in with Google account, register a property and get the tracking code.
Before getting the tracking code, if you haven’t done so already, you will need to add a property, which pretty much means you need to add your site’s URL. Adding the property and getting the tracking code is in your Admin panel which you will find in the top right of your Google Analytics account.
When your property is added, you will need the tracking code. It is located in the tracking code tab. Scroll down and you will find it in a text box. That is the part you will copy and paste to your site.
Time to add it to your blog or website. When it comes to WordPress blogs, you have two choices. You can add the code manually or using a plugin. The main thing is that you put the code before the closing head tag of your site. You can add it to single pages, but since I track the whole site, I just add it somewhere where it will apply to the whole site.
I added it manually to my blog and since I am using the Genesis theme, it was a matter of pasting the tracking code into the text box designated for header scripts. In other themes, if you know where your head tag is located, and it is usually in some template file, simply paste the code before the closing head tag.
If you want to use a plugin, there are many of them out there, just go through the WordPress plugin directory. I have used Google Analytics for WordPress before and instead of pasting the code, it will ask you to authenticate the site to track it.
If you have a static site, you can add the code to your template. I use Site Build It for my static websites and they have some cool features like adding a code to one file that will apply to the whole site and is easy to change, so if I would change my Google account, I can change the code easily on the whole site. Something like the head script box in Genesis theme I mentioned.
When you add the code, it will take a little bit for Google Analytics to pick up on the fact that the code has been installed and start reporting. For me, this usually takes a few hours, not much.
And there you have it, as you can see adding a tracking code to your site is pretty easy and will give you loads of information about your visitors and their behavior on the site as well as where are they coming from.
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Resources mentioned in the video:
Free tool and easy to set up :) Have you done it already?