How To Change Your Facebook Fan Page Name [Updated For Large Pages!]

October 28, 2012 · 437 comments

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How To Change Your Facebook Fan Page Name [Updated For Large Pages!]

Facebook LogoHow To Change Your
Facebook Fan Page Name

Facebook Now Offers *Two* Ways To Change Your Business Page Name

Updated: 10/28/2012

What the Rules on Fan Page Name Changing Used To Be

Prior to the most recent update, the hard and fast rule by Facebook was that you absolutely could not change your Facebook Fan Page name or your Fan Page Vanity URL… EVER!

Change Your Facebook Fan PageAs you can see, the only solution for anything from a typo to a business change was the delete button. Suffice to say this didn’t make people terribly thrilled.

However, the precaution has been necessary as Facebook has needed to actively restrict someone from making a page in a generic name, farming a ton of fans, and then renaming the page (possibly after selling it)!

Can you imagine the nightmare if you people were suddenly able to easily generate and sell pages with 100,000 fans? It would be insanity (and fans of the page would likely be pretty pissy at Facebook for it).

How To Change Your Facebook Fan Page Name

Method 1: Do-It-Yourself!  Only Works For Pages Under 200 Fans

Find the particular page name in question and under it, select “Edit Page” to enter that particular page’s administrative dashboard.

FB Page Name Change Under 200 Fans

In the screen shot above, you see the new dashboard and the “Basic Information” tab presenting the “Name” field in an editable fashion.

This is how it will be displayed if your page meets the qualifications to have it’s name changed. If your page is not eligible, the Name field will not be available to you.

Now type the name in the way you would like it to be displayed and select “Save Changes” to change your Facebook Fan Page name!

Have just a few more than 200? Remove some fans and once you hit 199 the form USUALLY becomes editable again.

Method 2: Request A Change Form (Only permitted for fully TOS compliant names & pages, with business documentation and where no confusion of the fans is likely.)  

Facebook has recently re-introduced their name change request form for pages over 200 fans directly into the admin dashboard. 

This feature is currently only available to pages with a USA-based admin.  If you have an international page, I am able to assist with these as a consultant, but not for free. I can not guarantee the outcome of any request submitted, as that is at FBs discretion. 

Facebook Page Name Change Request Form

click on image for larger view

This option is not available to “Public Figures” and certain other categories. You must first change your category and hit save before it will appear. I used “Brands & Products – Products & Services” on both of mine to trigger it.  (You can change your category back afterwards). 

Please listen carefully: If your page is not 100% TOS compliant including no unsanctioned contests…. this is VERY high risk. Consider carefully if you want a Facebook staff member having a good long look at your page.

Also, recall that Business pages are only for fully owned brands and it does your business identification paperwork (Taxes, Trademark, LLC, Corp, etc).  Websites and business cards are not a valid source of documentation. Recall that we are not authorized to have a page in any name that we do not fully, legally own.

I am seeing about a 50% decline rate for this request form at this time. This is actually reasonably high as it means about 50% of those that are requesting the change are getting approval.  Facebook is mostly declining TOS violations and pages that have changed industry/niche. (Page displayed in example was denied on “confusion” reasons.)

How To Change Your Facebook Fan Page URL To Match Your New Name

Instructions and restrictions for how to change your Facebook Fan Page Vanity URL are here. Keep in mind that it can not be changed repeatedly (beyond once). Fortunately, unlike name changes, it is not tied to category and there is no country restrictions.  



This is an excellent opportunity for those that need it to make a much needed Facebook page name change.

If you feel this post may benefit others, I’d sincerely appreciate you sharing it via social bookmarking, Google, Facebook, Twitter or your favorite social site!

~ Kim ~
Simple Tech Tips For Marketing

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image source: Facebook & my own
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