Guest post by Julieanne van Zyl.
One of my favorite mentors – John Assaraf (who’s built 4 multi-million dollar companies so he knows what works :), teaches his students about 4 main systems which need to be in place for a business to be successful. These systems are important to any kind of business, and if you plan your systems before you advertise, you’ll reap the benefits.
Four Essential Systems For Business
Lead Conversion and
Once you’ve worked out how each of those systems are going to work in your business, you’ll be able to work out the different processes your business requires. No matter what you’re doing – whether you’re going to sell other people’s products or your own, it’s best to work out the process of getting leads, qualifying those leads, converting them to sales, and nurturing your customers so they want to purchase more products from you.
When you have the processes written down as a plan, it will be much easier to implement each part. You can outsource different components or join a team where you can leverage off the team’s systems! It may take years before you have everything in place for yourself, but that doesn’t matter as long as your team’s system works for you.
In the rest of this article, I’m going to assume you already know what it means to define your “niche” and your “target market”. These are the most important pieces of information to have before doing anything else for your business.
Plan Your Answers to The Following Questions
Before you start sending traffic to your website, I recommend that you map (draw a diagram or mindmap or fill out some worksheets) the answers to these 4 questions:
How will I capture the contact details of visitors who come to my website? This will form part of your “lead generation system”.
How will I inspire visitors to give me their contact details and how will I know if they are “qualified leads” once they DO give me their details? This will form part of your “lead qualification system”.
What will I do to convert those leads to customers and/or business builders? Your “Lead Conversion System”.
What will I do to nurture (follow-up and build a relationship) with those leads who don’t become customers or join my opportunity?
If you don’t map out the answers to the questions above (your 4 systems) FIRST, you could waste a lot of your precious time and money, because you will significantly LIMIT your chances of gaining a significant number of lifetime customers and business partners.
An Example of Not Defining The Above Systems
Lets assume for a moment, that you decide to go ahead with sending traffic to your website before you’ve worked out your 4 systems. You pay for some advertising on the Search Engines, and send people to your website. Your website has some articles on there, and a link to your contact details and an “about me” page. People who’ve clicked on your advert land on your website and don’t know what to do next. They “may” (very small chance) read your article, but they leave the page because there is no clear call to action for what to do next!
Now, you have no way to follow-up with those visitors, because they’re most likely gone forever, and they didn’t leave their details.
If you had planned and implemented all your systems first, especially the “Lead Generation” and “Lead Qualification” you would have sent people to a “Lead Capture Page”. Then, you would have a MUCH greater chance that people will fill out their details and become your lead.
Join me in the next part of this series, where I describe each of these systems in more detail, so you can work out what processes you require to run your own profitable business.
Which piece of the marketing funnel have you found most challenging? Which one do you find most interesting?
Julieanne van Zyl