Having a huge number of subscribers on your RSS feed is a big accomplishment. It highly represents that you have loyal readers that trust your work or brand.
The main way to increase your RSS subscriptions is through your blog itself, but you can’t control your readers preferences if they just want to read your content through a RSS feed.
In many cases, especially those who are considered experts in blogging, bigger percentage of their total traffic goes straight to their RSS feed. While there is nothing wrong with having a big audience in RSS, it highly limits your earning potential because there are fewer methods to monetize RSS feeds.
Google Adsense is the best tool to make money out of your RSS feed. However, if you don’t offer full RSS, you will certainly not going to earn with Adsense.
So the best way to make more money out of your content is to find a way to pull your readers back to your blog where all your money making programs are in place. In order to do that, apply the following tips.
Show RSS in “Full” feed
If you are following blogs through RSS, you’ve probably seen various RSS that offer “summarized” feed.
This type of feed depends on the owner’s preferences but I highly discourage you to offer short feed for your blog. You have to remember that RSS should be treated like a twin brother of your blog, which means that it should also be well formatted and optimized for you to be able to maximize its earning potential.
A short RSS feed will not help your readers click on your post links and visit your blog. A lot of your first time readers won’t even subscribe to your RSS if they see you are offering summarized feed.
In contrast, a full feed allows you to have earning potential by inserting well optimized ads before and after your post feed. Plus, you offer your subscribers to read your post entirely on RSS, which can be used as a bait for them to click your other post links which directs them to your main blog.
Always apply internal linking
Linking to several pages or old posts of your blog is a great way to tell the search engines about your web pages. Plus, it has the benefits of reducing the bounce rate of your blog by diverting your readers to other topics that they may have missed.
Every time you compose a new blog post, it is important that you link some of your keywords to your previous posts that are relevant to your current post. This is very important especially if majority of your readers are going straight to your RSS feed. These links will encourage your readers to visit your blog and in return, you make more money.
Writing a blog post that encourages your readers to leave their opinions is an old school trick to pile up comment counts. But if your blog has thousands of subscribers, this trick is a must!
If you are successful, RSS subscriber will leave the feed and go directly to your post. This will create more earning opportunity instead of keeping them on your RSS feed.
Another way to easily entice your readers to comment is through showing your comment count after every RSS feed post. If you are running FeedBurner, you can simply do this by turning on its FeedFlair feature. This will show the comment count on each of your posts.
If a reader is not subscribed to your comment RSS, they will not be able to view the comments through the RSS feed. The only way to read comments is to go directly to your blog.
Post videos and other media
Other media like flash and videos are much better to be included on your posts rather than just pure images. An embedded video for example, is not viewable in RSS feed. If your RSS readers want to view the video, he/she must visit your actual blog.
I am not saying that you embed videos on each of your posts just for the benefit of luring your RSS readers to visit your blog. Video posting is an essential part of blogging, it helps your readers to find something new on your blog and not just pure article content.
These are the simplest methods on how to encourage your RSS readers to visit your blog. Remember, you have to compose a very interesting post in order to keep your readers wanting more from your content. If they are satisfied, they will surely visit your blog. Any types of encouragement within your posts are crucial, so make it more professional and enticing.
If I missed something important regarding this topic and you wish to share your own experiences and knowledge, please send us your opinions through the comment form below. We highly appreciate your participation.
Noah Mark Rodolfo is an Internet marketer and a full-time blogger from Manila, Philippines. He regularly writes on different topics like health, food recipes, weight loss products and Online Business tips. Read more similar articles like this one in his website at Home Based Business.