How to Rewrite PLR Content?

December 24, 2010 · 11 comments

in Internet Marketing

How to Rewrite PLR Content?

What are Some Ways to Edit or Customize my PLR ContentPLR?

Last week, I wrote that Nicole Dean from EasyPLR released a report to help bloggers and affiliates understand and better make use of PLR as a timesaver.

If you didn’t pick up that free report, no optin required, click here to open the PDF in a new tab!

However, a lot of readers indicated that they skipped the report because they really didn’t even know enough about what PLR is or how it could help them.

So… over the next few days I’m going to give Nicole an opportunity to teach you a little more about this powerful resource!

Nicole Dean of http://EasyPLR.com answers the question “How Can I Customize the PLR that I Purchase?” in this quick video for Bloggers and other online business owners interested in PLR articles.

She also shares how you can get discounts on PLR and even some free PLR articles, too.

Have you started putting PLR to work for you? How do you feel it has impacted your business? Who are your favorite PLR providers? If you’ve not utilized PLR what may be holding you back from doing so? Got any questions? Leave them below and I look forward to sharing with you!

Here’s To Your Success
Kimberly Castleberry

PS: Curious where my favorite PLR comes from? Check out Melissa Ingold (Special Report Club), Nicole Dean (Easy PLR), Alice Seba (DIY PLR), Tiffany Dow (PLR Mini Mart), master-resale-rights.com, and lastly tradebit.com (cheapest but often not best quality). I’m a proud affiliate of most of these and if you make a purchase they are obligated by law to buy me a cheeseburger ;)

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{ 11 comments… read them below or add one }

Patricia December 24, 2010 at 7:47 am

Wow Kimberley from me having to Google PLR to even know vaguely what you were talking about the other day; you have truly overdelivered and both you and Nicole have explained it so well. Thankyou.

You continue to rock the blogosphere. Thanks for being so understanding and realising that some of us still have heaps to learn :-)

Happy Christmas and all the best for 2011. Really enjoyed getting to know you in 2010. Learnt so much coming over and visiting your blog. Look forward to all that 2011 has in store for the blogging community I am now so much a part of.

Patricia Perth Australia

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Sheila Atwood December 24, 2010 at 10:49 am

Kimberly,

Nicole is he best! I first got to know her when she was the affiliate manager for Jimmy Brown. Her PLR is top notch.

I love how she uses what she knows. For example: the down loadable report she has provided for your readers. She always goes the extra mile.

Happy Holidays to you and your family.

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Alex December 25, 2010 at 10:22 am

Hi Kim,

I read you most of your PLR series here at just-ask-kim and I must say it educated me in lots of ways.

From making me understand better what is a PLR to making me understand why is it good for your blog and how to make it stand out and make it my own, by adding value and customization.

I am also wondering, rewriting the article (not all just changing 40% of the words with synonyms) and then adding our own content, wouldn’t that make it more unique?
I mean from what I heard, from Nicole, she didn’t suggest rewriting some of the parts, just adding new content. Wouldn’t that make it practically duplicate content with some other stuff in the middle?

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Kimberly Castleberry December 25, 2010 at 10:38 am

Alex, Google long ago figured out the synonym switching. They simply run they scan tool through the article and look for the unique “footprint” that an article has. (This is similar to how they can use an algorithm to identify if you use a copyrighted song in a youtube video without ever “hearing” it). Simply spinning an article with synonyms is considered by many (well other than those selling those types of tools) as insufficient.

“Framing” of content, by adding a leading and exit paragraph has actually shown recently to be pretty darn (surprisingly so) effective and there’s been some major discussions in the Warrior Forums on it and how framing an article really is the bare minimum that needs done now. Framing mimics the style of a reporter that takes an excerpt of a book and writes about it with the excerpt in the middle and this is likely why this currently is working.

Far better is to frame the content, adjust some sentences (total rewrite rather than synonym switch) and then add a unique html element or three. The more you can alter the html footprint the more unique you will be, so a quick addition of turning one paragraph into 3 bullets, dropping a screenshot in (image), bold/italic/emphasis/headings, and then framing it with a intro and exit paragraph is really all it takes rather than the tedious process of synonym switching that Google essentially has a reverse engine for.

At least… that’s the best we puzzled out in the Warrior Forum the other day. You and I both know that we’re chasing a moving target. I have however been using that technique and not having any issues with it if you wanted to back it up with some insurance though, just do some lightweight link-building to it to give it link authority and (pending an algorithm change) you’re set. As you said however, doing a synonym spin and THEN doing these other things will certainly make it further and further unique. I’ve honestly never picked up a piece of PLR that I didn’t want to alter the phrasing in certain places to get it in my voice which is similar to a rewrite and likely what Nicole is talking about without being what article folks term spinning.

Nicole is going to be contributing here for another week or week and a half and that should help round out the picture of how to put PLR into play. There is a later article (video) by her on PLR and SEO and PLR and Affiliate marketing (Might also be one on article marketing). By the time we finish with what she’s sharing, then I’ll be able to round up any loose ends and see what else might be useful. We’re going to have a minor topic change while we celebrate this blogs birthday at the start of the year, and then I’m probably going to knuckle us down into some foundation SEO material for a couple weeks. I’m also going to run some polls and see what folks like you would like to see more of/less of/ etc. I’ve gotten WAY adrift with my niche but everyone seems to be enjoying it so far but I’d love to know more about what people are hungry for!
Kim

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Alex December 26, 2010 at 6:15 am

Hi Kim, I knew that google had the “power” and technology to discern between synonyms but I was thinking that adding new content and some synonyms would make it more unique for the visitors too and not only for google.

I heard of framing before but didn’t really paid attention to it, I just took a look and moved on, but now it seems it’s something important and I should really look into it.

Also, because you mentioned about bullet lists. I think you can invert some paragraphs (in places where it can be inverted, like lists or the starting of and paragraph without a dependency for the one before it) can make it look unique without even changing something in it, although I doubt it and like you said, adding html and changing the way markup language is used on the article can make the uniqueness going further.

Thanks for your response, Kim!

I really like the way you are going and the way you were, so combining both, I mean practically extending and including an other niche in your blog is okay and it might even expand your readers number.

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Greg December 27, 2010 at 4:46 pm

This is nice to listen to. great help. Like so many people I have tons of PLR and this def gives me some insight about what to do with some of it. Thanks for another great post and help.

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Linda G. Cox January 1, 2011 at 11:51 am

I’m glad you strayed from your niche! This is exactly what I need right now! Thank you!
Linda

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Byrl Lane May 10, 2012 at 4:39 pm

Is this another term for “spinning”? In case there is a coincidence that an article I write and Google thinks its plagiarized but indeed it wasn’t. What happens then, can you rebuttal and get your article back up?

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Kim Castleberry May 10, 2012 at 4:54 pm

Hey Byrl, great question. Spinning is actually a term used to describe an automated method of converting one original article into 5, 10 or even 20 nearly identical but differntly phrased resulting articles. It uses something known as “spintax” (like syntax) to tell the application how to randomize the phrasing. For example Sally {walked|strolled} through the {park|woods}… would give you 4 total variations of that sentence structure. It takes very aggressive use of spintax (a lot of variations) for Google to not be able to pick up on a pair of articles that have been spun.

Rewriting however is a manual process. It can as “complicated” as keeping the original open in a second window and totally rephrasing the entire thing… or, more commonly, as I do, adding an opening & closing paragraph, restructuring (line breaks, bullets, images) the internal layout, and altering some words to fit my voice.

The opening/closing paragraph trick is something from article marketing known as “framing” which helps improve uniqueness.

I rarely do full rewrites because I am not trying to make the piece of content “rank” in the search results. Generally these are pieces of content that are “for my reader” primarily and the goal is educational/enjoyable content.

Google identifies “duplicate posts” (different than duplicate content which is an on-site issue) and simply does not list all of them in the search results. Plaigiarizm however isn’t actually enforced until someone reports you, usually via the adsense report tools. There is loads and loads of plaigiarized content out here that – because the owner never tracked it down and reported it – goes undisturbed (unfortunately).
Kim

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Byrl Lane May 11, 2012 at 5:52 pm

I learn something new everyday, thank you. Since the online world is constantly evolving your site’s a great place for reference.

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Kim Castleberry May 15, 2012 at 7:35 am

Thanks Byrl, I’m glad you found it useful! Thank you for your many kind comments this week, I appreciate you stopping in and sharing :)
Kim

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