How to Rewrite PLR Content?

More share buttons
Share on Pinterest
Share with your friends


PLR-200x200What are Some Ways to Edit or Customize my PLR Content?

Last week, I wrote that Nicole Dean from EasyPLR released a report to help bloggers and affiliates understand and better make use of PLR as a timesaver.

If you didn’t pick up that free report, no optin required, click here to open the PDF in a new tab!

However, a lot of readers indicated that they skipped the report because they really didn’t even know enough about what PLR is or how it could help them.

So… over the next few days I’m going to give Nicole an opportunity to teach you a little more about this powerful resource!

Nicole Dean of answers the question “How Can I Customize the PLR that I Purchase?” in this quick video for Bloggers and other online business owners interested in PLR articles.

She also shares how you can get discounts on PLR and even some free PLR articles, too.

Have you started putting PLR to work for you? How do you feel it has impacted your business? Who are your favorite PLR providers? If you’ve not utilized PLR what may be holding you back from doing so? Got any questions? Leave them below and I look forward to sharing with you!

Here’s To Your Success
Kimberly Castleberry

PS: Curious where my favorite PLR comes from? Check out Melissa Ingold (Special Report Club), Nicole Dean (Easy PLR), Alice Seba (DIY PLR), Tiffany Dow (PLR Mini Mart),, and lastly (cheapest but often not best quality). I’m a proud affiliate of most of these and if you make a purchase they are obligated by law to buy me a cheeseburger ;)

Article created Dec 24, 2010 and updated July 13th, 2014 

More share buttons
Share on Pinterest
Share with your friends



  1. says

    Wow Kimberley from me having to Google PLR to even know vaguely what you were talking about the other day; you have truly overdelivered and both you and Nicole have explained it so well. Thankyou.

    You continue to rock the blogosphere. Thanks for being so understanding and realising that some of us still have heaps to learn :-)

    Happy Christmas and all the best for 2011. Really enjoyed getting to know you in 2010. Learnt so much coming over and visiting your blog. Look forward to all that 2011 has in store for the blogging community I am now so much a part of.

    Patricia Perth Australia

  2. says


    Nicole is he best! I first got to know her when she was the affiliate manager for Jimmy Brown. Her PLR is top notch.

    I love how she uses what she knows. For example: the down loadable report she has provided for your readers. She always goes the extra mile.

    Happy Holidays to you and your family.

  3. says

    Hi Kim,

    I read you most of your PLR series here at just-ask-kim and I must say it educated me in lots of ways.

    From making me understand better what is a PLR to making me understand why is it good for your blog and how to make it stand out and make it my own, by adding value and customization.

    I am also wondering, rewriting the article (not all just changing 40% of the words with synonyms) and then adding our own content, wouldn’t that make it more unique?
    I mean from what I heard, from Nicole, she didn’t suggest rewriting some of the parts, just adding new content. Wouldn’t that make it practically duplicate content with some other stuff in the middle?

    • says

      Alex, Google long ago figured out the synonym switching. They simply run they scan tool through the article and look for the unique “footprint” that an article has. (This is similar to how they can use an algorithm to identify if you use a copyrighted song in a youtube video without ever “hearing” it). Simply spinning an article with synonyms is considered by many (well other than those selling those types of tools) as insufficient.

      “Framing” of content, by adding a leading and exit paragraph has actually shown recently to be pretty darn (surprisingly so) effective and there’s been some major discussions in the Warrior Forums on it and how framing an article really is the bare minimum that needs done now. Framing mimics the style of a reporter that takes an excerpt of a book and writes about it with the excerpt in the middle and this is likely why this currently is working.

      Far better is to frame the content, adjust some sentences (total rewrite rather than synonym switch) and then add a unique html element or three. The more you can alter the html footprint the more unique you will be, so a quick addition of turning one paragraph into 3 bullets, dropping a screenshot in (image), bold/italic/emphasis/headings, and then framing it with a intro and exit paragraph is really all it takes rather than the tedious process of synonym switching that Google essentially has a reverse engine for.

      At least… that’s the best we puzzled out in the Warrior Forum the other day. You and I both know that we’re chasing a moving target. I have however been using that technique and not having any issues with it if you wanted to back it up with some insurance though, just do some lightweight link-building to it to give it link authority and (pending an algorithm change) you’re set. As you said however, doing a synonym spin and THEN doing these other things will certainly make it further and further unique. I’ve honestly never picked up a piece of PLR that I didn’t want to alter the phrasing in certain places to get it in my voice which is similar to a rewrite and likely what Nicole is talking about without being what article folks term spinning.

      Nicole is going to be contributing here for another week or week and a half and that should help round out the picture of how to put PLR into play. There is a later article (video) by her on PLR and SEO and PLR and Affiliate marketing (Might also be one on article marketing). By the time we finish with what she’s sharing, then I’ll be able to round up any loose ends and see what else might be useful. We’re going to have a minor topic change while we celebrate this blogs birthday at the start of the year, and then I’m probably going to knuckle us down into some foundation SEO material for a couple weeks. I’m also going to run some polls and see what folks like you would like to see more of/less of/ etc. I’ve gotten WAY adrift with my niche but everyone seems to be enjoying it so far but I’d love to know more about what people are hungry for!

      • says

        Hi Kim, I knew that google had the “power” and technology to discern between synonyms but I was thinking that adding new content and some synonyms would make it more unique for the visitors too and not only for google.

        I heard of framing before but didn’t really paid attention to it, I just took a look and moved on, but now it seems it’s something important and I should really look into it.

        Also, because you mentioned about bullet lists. I think you can invert some paragraphs (in places where it can be inverted, like lists or the starting of and paragraph without a dependency for the one before it) can make it look unique without even changing something in it, although I doubt it and like you said, adding html and changing the way markup language is used on the article can make the uniqueness going further.

        Thanks for your response, Kim!

        I really like the way you are going and the way you were, so combining both, I mean practically extending and including an other niche in your blog is okay and it might even expand your readers number.

  4. says

    This is nice to listen to. great help. Like so many people I have tons of PLR and this def gives me some insight about what to do with some of it. Thanks for another great post and help.

  5. says

    Is this another term for “spinning”? In case there is a coincidence that an article I write and Google thinks its plagiarized but indeed it wasn’t. What happens then, can you rebuttal and get your article back up?

    • says

      Hey Byrl, great question. Spinning is actually a term used to describe an automated method of converting one original article into 5, 10 or even 20 nearly identical but differntly phrased resulting articles. It uses something known as “spintax” (like syntax) to tell the application how to randomize the phrasing. For example Sally {walked|strolled} through the {park|woods}… would give you 4 total variations of that sentence structure. It takes very aggressive use of spintax (a lot of variations) for Google to not be able to pick up on a pair of articles that have been spun.

      Rewriting however is a manual process. It can as “complicated” as keeping the original open in a second window and totally rephrasing the entire thing… or, more commonly, as I do, adding an opening & closing paragraph, restructuring (line breaks, bullets, images) the internal layout, and altering some words to fit my voice.

      The opening/closing paragraph trick is something from article marketing known as “framing” which helps improve uniqueness.

      I rarely do full rewrites because I am not trying to make the piece of content “rank” in the search results. Generally these are pieces of content that are “for my reader” primarily and the goal is educational/enjoyable content.

      Google identifies “duplicate posts” (different than duplicate content which is an on-site issue) and simply does not list all of them in the search results. Plaigiarizm however isn’t actually enforced until someone reports you, usually via the adsense report tools. There is loads and loads of plaigiarized content out here that – because the owner never tracked it down and reported it – goes undisturbed (unfortunately).

  6. says

    Kim, well here you are with another killer article and this time I can say I do understand very well what you wrote and made lots of notes since I did buy many PLR in the past.. some of them are ok to publish them as they are since I buy the rights to them.. but I must admit, I never attempted to do it yet.. I was always skeptical so I did not do anything.

    Now with the great info you shared here I am equipped to move forward and start using them as I feel comfortable and change things here and there to make it my own..

    Thanks so much fro sharing and for training me to be better in this things :-)

  7. says

    Hello Kim, I did check on my computer after reading your last blog post about PLR Articles and found quite a few of them so this video here is right on time for me..

    I love the advice of adding story telling or quotes, charts, graphs, case studies and oppinions to them.

    I had no idea that I should change the title either, so it is a good thing I just hung on to these HUH??

    What a Great Share.. Chery :))

  8. says

    Kim – – Thanks for such an informative post on PLR. I have had several shots at PLR content a few times be adding unique content, framing parts of the articles, adding an image, and create a very though out introduction and conclusion to the article. Although i usually never use the whole article, i do many times utilize a large chunk of it as the main point to cross.

    I also got to say i learned a lot from your reply comments to Alex and Byrl as much as i did the video and article. Thanks for your continued sharing of the breadth of knowledge you have. Always enjoy visiting your site.

  9. says

    Hi Kim,

    Although i have not tried PLR articles but i have heard alot about how to use it. Your article is a reminder to again research over it and know how it best work for the blog.

  10. says


    My first question is: What happens, what are the consequences, if they don’t buy you the cheeseburger?”

    In answer to your question: No, I have not used PLR for text but I have used some images. I know it can be an easy way to get subscribers if you find just the right material for your niche.

    Dr. Erica

  11. says

    Using high quality PLR articles is a great tip (I would hope that people would use high quality content) but saying that you can customize them less when they’re high quality isn’t a good idea in my opinion.

    As I’ve commented before, I’m all about authentic, unique communication with my audience. I personally disagree with not customizing much and not rewriting it. To me, just adding some ideas or stories or examples or quotes isn’t enough to make it authentic and your own and content that’s just for your audience.

    The only thing I really agree with is using a piece of PLR content and arguing your own opinion in contrast to the article . . . that I could do (but I could also just write my own article stating a particular side of the issue and arguing my point in contrast).

    I suppose PLR could be a good technique if you’re starting out and aren’t sure what to write or how to write, but I think it’s better to learn how to write than to use PLR.

  12. says

    Great share! Video is great too and does a goo job explaining PLR as well as tips. I don’t use it… creating content this many years into the game comes naturally.

  13. says

    Thanks for this series Kim. I think PLR is the best way for internet marketers to get started with creating content. Also good for experienced marketers too – saves lots of time and prevents “re-inventing the wheel”.

  14. says

    PLR material can come in handy for bloggers who want to produce helpful content but hapen to be short on time. I have purchased some PLR in the past, edited the content, included some links to recommended products or services, and put my own name on it so that I can be considered the ‘expert’.

    They can make life much easier for those wanting to continue pumping out fresh content.

  15. says

    Nice and very informative post

    I am totally unaware of this word called “PLR”. The above post has clearly explained many things by which i am able to understand how to use it. I guess this is another word for spinning the content. Changing about some % of terms in the content with the help of any tool and the rewriting the same content in other form is not a bad way of producing unique content. But I guess writing something useful , new and unique would work even better.

    Thank you for sharing.

  16. says


    Great follow on from the previous article. Nicole does a great job in outlining ways to use PLR and make it your own.

    It is interesting your comments on framing, which I guess is no different to posting a video and framing that.

    Your points on changing the HTML footprint are noted and are a great but simple way to make the article your own.

    I also found it interesting about Nicole’s comments about the number of people who buy PLR and never use it.

    Thanks for a great article.


  17. says

    Thanks for this and for the link to the PDF Kim. I have a ton of PLR reports just sitting on my computer hard drive and I suppose I should put them to use.

  18. says

    Sounds like Nicole Dean really knows her stuff. Improving the PLR article by adding value to the content — is huge. That’s what makes it different from mere article spinning. Doing it her way will make the finished product unique.

  19. says

    I keep meaning to use PLR in a product that I create, but I always get stuck on some, important step in the process. Last year, I was working with someone and learning to create a product as a part of a new sales funnel…but then I got distracted and never released it.

    The product was good. I wish I’d finished the entire thing. Thanks for sharing this resource. Maybe I can get myself motivated to get back to PLR sooner rather than later!

  20. says

    Thanks for the clarification Kim!

    I don’t why, but for some odd reason I just prefer reading PLR content and quickly (as you coined it) “framing” the content.

    My ideas just seem to flow better as opposed to “content curation” approach.

    I often head over to those type of sites to read and study headline structure. And whenever I do, I always with new ideas for current and future content.

    Thanks, the video by Nicole was extremely helpful as well!

Leave a Reply

Your email address will not be published. Required fields are marked *